B2B Customer Experience: Do This, Not That
ClearAction
DECEMBER 16, 2017
B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? Ideally, how you manage customer experience custom-fits your customers’ needs, preferences, and circumstances.
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