SurveySensum

DECEMBER 30, 2024

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things. What is CustomerGauge?

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Silo Focus for B2B CXM Governance 2.

Government 62

Government B2B CXM Customer Experience 62

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. Clearly, it’s not yet enjoyably easy for customers to participate in VoC.

VOC 62

VOC B2B Close the Loop Non-Profits 62

SurveySensum

AUGUST 7, 2023

Struggling to make B2B customers happier? – You must not only meet but exceed your customer’s expectations. It’s time to unleash the potential of your B2B customer experience. Know your Customers Have you fallen into the trap of oversimplifying customer needs, focusing only on product quality and price?

B2B 52

B2B Customer Experience Omnichannel VOC 52

ECXO

JULY 8, 2024

The Main Challenges Well-designed, technology-adoptable solutions are crucial in both B2B and B2C contexts. Feedback and Adaptation: Continuous feedback loops and iterative design processes allow for the refinement of digital products based on real user interactions and feedback in parallel with VOC and data.

Touchpoint 156

Touchpoint Technology Technology VOC 156

Waypoint Group

JANUARY 23, 2015

When logging into a SaaS vendor, B2B employees need to get right to the point. But with so many options for what is “deemed important” in customer success, a B2B voice-of-customer (VoC) dashboard has a unique set of requirements. Gone are the days when a Welcome page is purely cosmetic. Alert Follow-Up Rate.

VOC 61

VOC NPS B2B Non-Profits 61

Confirmit

JUNE 15, 2017

Last week customer experience practitioners and executive-level VoC program sponsors from leading organizations convened in New York City for Confirmit’s Second Annual B2B Summit. This is one of our key events of the year and it’s getting bigger and better every time.

B2B 40

B2B Net Promoter Score VOC NPS 40

Waypoint Group

NOVEMBER 6, 2015

For example, most companies treat their top “strategic” customers (especially in B2B) very differently than smaller accounts. Therefore the experiences that “Tier 1” customers have is quite different than the rest, and so their needs, expectations, and results will be different. Which story are you telling…?

B2B 49

B2B Net Promoter Score Finance NPS 49

Lumoa

MAY 5, 2022

It is therefore smart to look at customer experience strategy and brand strategy together if you want to build a stronger position in people’s consciousness. It can open up new opportunities, additional sales and long-term customer relationships. In This Article: What is Customer Experience?

Customer Experience 103

Customer Experience CXM Artificial Intelligence E-commerce 103

ClearAction

OCTOBER 1, 2018

This conclusion is reinforced by Temkin Groups’ annual Voice of the Customer (VoC) Maturity study. Year after year in this study, the vast majority of companies are still in the Collector and Analyzer stages of VoC maturity. Flowing CXM starts with VoC as the shaper of corporate strategy and culture.

CXM 63

CXM VOC Customer Experience Artificial Intelligence 63

SurveySensum

JULY 14, 2020

A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams. Chad Horenfeldt – Director of Customer Success at Kustomer. Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League.

Customer Experience 132

Customer Experience CX E-commerce Social Media 132

Waypoint Group

JANUARY 14, 2015

So nothing new here really, but still worth calling out for our B2B audience as I am frequently asked, “What should I do about feedback from multiple people in one account? The post An Oldie but Goodie: The Flaw of Averages (and the impact on B2B Businesses) appeared first on Waypoint Group. Do I just average it?”

B2B 45

B2B Net Promoter Score NPS Customer Feedback 45

Confirmit

APRIL 16, 2018

For quite some time, the default assumption has been that an organization’s Customer Experience (CX) team should be the exclusive owners of initiatives to listen to the Voice of the Customer (VoC) and improve the Customer Experience. Let’s be honest: B2B customer relationships can be fragile.

CRM 40

CRM Customer Experience Close the Loop VOC 40

Totango

OCTOBER 13, 2020

Customers who become advocates stimulate enterprise growth and drive value. The Impact of Turning Customers Into Advocates. B2B buyers have a complex and formal buying process, involving multiple people across departments. If you don’t know what your customer is experiencing, you cannot properly help them.

NPS 63

NPS B2B VOC Social Media 63

Totango

OCTOBER 8, 2020

In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. You can increase your sensitivity to your customer needs by: Prioritizing Voice of the Customer (VoC) information.

Customer Retention 63

Customer Retention Scorecard B2B VOC 63

Waypoint Group

OCTOBER 17, 2019

Concrete customer input removed the guesswork from internal communications. Deeper insights helping marketing create excellent customer-company interactions . Reciprocity strengthens customer relationships while increasing CSM team productivity by 50%+. Reciprocity, Inc.

B2B 40

B2B Actionable Insights NPS Compliance 40

Waypoint Group

JUNE 7, 2018

I recently wrote about the importance of leading indicators to improve customer retention and expansion rates in B2B environments. Waiting for financial results is too late; it behooves every company to embed a simple and repeatable set of steps that strengthen customer relationships over time. Here’s why and how.

B2B 40

B2B VOC B2C Start-ups 40

Waypoint Group

MARCH 5, 2020

” with a great discussion about how Sales and Customer Success need to work together for mutual benefit, and how Customer Success can learn/adopt some great practices from Sales to strengthen customer-relationships. The hand-off between Sales and Customer Success. ”) and persona.

Sales 40

Sales B2B Customer Relationship VOC 40

Waypoint Group

OCTOBER 26, 2017

Research has shown that 70% of B2B companies collect NPS®-like data but only 30% actually use customer feedback. By participating in our no-risk trial you can gain immediate insights, help your company grow, and stop being part of the 70% that actually erode customer relationships by asking for feedback but do nothing with it.

NPS 40

NPS B2B Customer Feedback Customer Relationship 40

Waypoint Group

JUNE 19, 2019

We have just published a new whitepaper for folks driving Customer Success in B2B firms and seeking to proactively engage the right customer-contacts in the right way at the right time to obtain the right insights.

B2B 40

B2B Customer Retention Sales Customer Relationship 40

Waypoint Group

JANUARY 16, 2019

And TopBox , our SaaS platform for B2B Customer Engagement, provides an efficient method to automate the end-to-end process. I’ve only scratched the surface of tips and tricks that strengthen customer relationships. Get the book, Failure Sucks: More For Your Customers Than For You. No selling here: It’s free!

B2B 40

B2B Customer Relationship VOC 40

Waypoint Group

MAY 23, 2018

A good CS leader needs to know how well team members are strengthening customer relationships. So what metrics are good indicators of strengthened customer relationships? Consider using a B2B-centric customer feedback tool such as TopBox to be able to collect and visualize the health of the account in a scalable way.

Non-Profits 40

Non-Profits B2B Voice of the Customer Sales 40

eglobalis

AUGUST 19, 2024

While NPS provides a quick snapshot of customer sentiment, it often oversimplifies complex customer relationships, leading to frustration among businesses seeking deeper insights. We’ll also highlight real-world cases where companies have moved away from NPS in both B2B and B2C contexts.

NPS 438

NPS Net Promoter Score VOC Actionable Insights 438

Waypoint Group

MAY 18, 2016

The 6 Key Mistakes Companies Make with their Customers. Customers keep the B2B world moving, and as companies grow and markets change, the response to them must also change. Techniques for customer success have been streamlined but not always in a positive way. Thinking of feedback only with regard to a survey.

Customer Experience 40

Customer Experience B2B Start-ups Sales 40

Waypoint Group

SEPTEMBER 4, 2019

Dennis Dube, VP Revenue Operations for Advance Local (LinkedIn here ) sat down recently with Steve Bernstein, CEO and creator of the B2B-centric customer engagement solution, TopBox , to talk about Dennis’s experiences with active listening as a means to strengthening customer relationships.

Net Promoter Score 40

Net Promoter Score Construction B2B Customer Feedback 40

1 to 1

JULY 25, 2024

Gartner predicts that over 75% of organizations will move away from using NPS as a primary metric for customer service and support by 2025. The simplicity of NPS fails to capture the complexities of customer relationships and experiences, which are vital for improving satisfaction.

Sentiment Analysis 20

Sentiment Analysis Customer Feedback Net Promoter Score NPS 20

Waypoint Group

JUNE 13, 2018

When I work with Customer Success teams to embed proactive processes to strengthen customer relationships, concerns raised are typically centered on, “I don’t have time for that.” Following up on customer support requests. Helping customer contacts with training. Responding to email. Closing renewals.

CX 40

CX NPS Legal Voice of the Customer 40

CX Journey

DECEMBER 11, 2014

Before a B2B company actually bases any decisions and actions on overall Recommend scores, there are so many other insights lurking in the background that are indicators of how strong customer relationships really are and whether there should be concern over churn rates. 2) Do we know our customers like we thought?

B2B 62

B2B VOC Sports Start-ups 62

ClearAction

JUNE 18, 2016

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Yet, today few B2B suppliers pay attention to these facts.

Customer Experience Management 54

Customer Experience Management VOC Customer Experience B2B 54

Waypoint Group

SEPTEMBER 8, 2022

B2B vendor/providers and customer/accounts working together is much like a marriage. If you never care to find out what your spouse is thinking about the relationship (and why) then the marriage is probably doomed in the long run. Are there ways better than Active Listening to strengthen customer relationships?

B2B 52

B2B Net Promoter Score NPS Government 52

Waypoint Group

SEPTEMBER 8, 2022

B2B vendor/providers and customer/accounts working together is much like a marriage. If you never care to find out what your spouse is thinking about the relationship (and why) then the marriage is probably doomed in the long run. Are there ways better than Active Listening to strengthen customer relationships?

B2B 52

B2B Net Promoter Score NPS Government 52

Waypoint Group

APRIL 13, 2022

And/Or, is the vendor talking about business outcomes such as retention rate, engagement rate, and customer relationships? Are they speaking about tactics like bounce or abandon rate, number of responses, or acquiring Net Promoter Score? What processes do you need in place to make the technology produce those results?

NPS 40

NPS Net Promoter Score Key Driver Analysis Education 40

Confirmit

MAY 29, 2018

What is Voice of the Customer (VoC)? Voice of the Customer refers to the way an organization collects customer feedback, analyzes the data, distributes it to the right people and takes action on these insights in order to generate financial benefits. How Do You Build a Voice of the Customer Program? Learn More.

Voice of the Customer 40

Voice of the Customer VOC Customer Journey Map Net Promoter Score 40

Beyond Philosophy

JULY 21, 2022

We’re implementing a Voice of the Customer (VOC) program on a customer platform in a large business-to-business (B2B) organization. So how would we go about increasing the response rates on surveys sent through email to busy customers? In other words, you need to encourage customers to respond.

B2B 88

B2B Hospitality Hospitality VOC 88