Intercom, Inc.

MAY 22, 2019

To understand the voice of the customer , companies need to measure three critical points in the user experience: onboarding effort, support satisfaction and an overall net promotion score that measures relationship health. If you enjoy our conversation, check out more episodes of our podcast.

Voice of the Customer 199

Voice of the Customer Net Promoter Score Machine Learning ML 199

SurveySensum

DECEMBER 30, 2024

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things.

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

Retently

MARCH 14, 2023

By tapping into the voice of the customer , companies can gain a deeper understanding of customer needs and craft meaningful experiences that foster loyalty. Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data.

NPS 136

NPS Net Promoter Score Customer Satisfaction Customer Feedback 136

Waypoint Group

MARCH 16, 2017

Nearly every company executes customer surveys, and a growing number are calculating a Net Promoter Score. We know that business thrives with more Promoters and fewer Detractors, so why is an improvement in NPS so difficult in B2B? We use the meaningless word, “Customer” Most B2B […].

NPS 40

NPS B2B Net Promoter Score Customer Survey 40

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B CX NPS Net Promoter Score 12

InteractionMetrics

JANUARY 31, 2025

How We Picked This list was compiled by an independent reviewer, and the top picks include customer survey companies that specialize in customer satisfaction surveys, offer end-to-end survey services (from design to analysis), and serve clients in the U.S. Luce Research provides some standout features as well.

Customer Satisfaction 52

Customer Satisfaction Social Media Mystery Shopping Net Promoter Score 52

Retently

DECEMBER 4, 2019

In business, this term is used when referred to a customer segment in the Net Promoter Score® framework. Detractors are the survey respondents that score you from 0 to 6 on the NPS® scale. They are unsatisfied customers who will recommend against your company. In other words – a critic.

Net Promoter Score 95

Net Promoter Score NPS Social Media Start-ups 95

SurveySensum

AUGUST 3, 2023

Imagine you run a B2B marketing software company that provides innovative marketing solutions to small businesses. But you’re not quite sure how it’s being received by your customers. This is where B2B SaaS feedback software comes to the rescue! What is B2B SaaS feedback software?

B2B 52

B2B Text Analytics NPS Net Promoter Score 52

SurveySensum

AUGUST 2, 2023

Are you struggling to choose the right surveys to enhance your B2B customer experience journey? The truth is, selecting the most effective surveys can be a real challenge. So, let’s have a look at each touchpoint and identify when to conduct surveys, which survey to launch, why, and whom to target.

B2B 52

B2B Customer Experience Manufacturing Touchpoint 52

SurveySensum

OCTOBER 5, 2020

You need to ask those questions at the right time throughout the customer life cycle. For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. Today, I am going to share with you, What is a typical B2B SaaS customer journey?

B2B 52

B2B Net Promoter Score NPS VOC 52

Aquire

NOVEMBER 12, 2021

For some brands, the customer and the user are the same person. That is usually the case for B2C products, but in B2B industries, the customer and the user might be different. Either way, you must know your customers and users when talking about customer experience vs. user experience. What is customer experience?

Net Promoter Score 72

Net Promoter Score Customer Experience NPS CX 72

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

SurveySensum

DECEMBER 2, 2024

Qualtrics CoreXM Large enterprises focused on advanced surveys Advanced survey customization Drag-and-drop survey design Mobile support Can collect customer data from various sources Contact for pricing details 4.4 Users can customize surveys tailored to their branding needs with extensive options.

Sentiment Analysis 52

Sentiment Analysis Start-ups AI Customer Feedback 52

InteractionMetrics

APRIL 17, 2025

Compared to Qualtrics Where It Wins: Stronger real-time feedback loops More robust out-of-the-box integrations AI-powered text and sentiment analysis via Ask Athena Where It Falls Short: Fewer pre-built survey templates Less flexible for custom survey design High pricing and complexity make it a poor fit for smaller organizations 2.

E-commerce 40

E-commerce Hospitality Hospitality Sentiment Analysis 40

PeopleMetrics

FEBRUARY 25, 2022

Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business. This connection is a critical factor in driving customer retention and net promoter score improvements over time.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

Retently

FEBRUARY 9, 2024

To gather actionable customer insights, surveys should cover key areas such as product/service satisfaction, customer support experience, pricing perception, and brand loyalty and further be analyzed to drive improvement. Segmentation can be based on customer demographics, purchase history, or interaction patterns.

Customer Feedback 93

Customer Feedback Net Promoter Score Customer Satisfaction NPS 93

SugarCRM

DECEMBER 2, 2021

B2B sales leads usually cost an organization between $50 to $500, depending on your industry and business model. Provide Marketing Engagement History to Understand Your Customer’s Interest . B2B prospects usually research products and services over some time. In B2B, account-based marketing is essential.

Sales 55

Sales Net Promoter Score Close the Loop CRM 55

SurveySensum

JANUARY 16, 2025

Some of the notable byproducts of Qualtrics are Customer XM, Employee XM, Brand XM, Design XM, Core XM, and XM Dscvr. The solution works best for industries like Education, Healthcare software, Technology, Retail , Financial Services, B2B, Travel, Hospitality, etc. Not just that, the survey builder comes with DIY capabilities.

Sentiment Analysis 52

Sentiment Analysis NPS AI Text Analytics 52

SurveySensum

NOVEMBER 9, 2021

What is a survey response rate? What is the significance of survey response rates? How to achieve an 80% survey response rate for your B2B SaaS? Pre-notify your customers . Survey frequency . Make your survey fun and easy on the eyes. Average Survey Response Rates based on Survey Methods.

B2B 52

B2B Start-ups Net Promoter Score VOC 52

ClearAction

APRIL 18, 2020

While useful, the effort and bandwidth dedicated to one-by-one fixes should be balanced with impact on the subset of a subset of customers (survey participants are a small percentage of the customer base, and poor raters are a smaller percentage still).

Customer Experience 62

Customer Experience Net Promoter Score Innovation Close the Loop 62

SurveySensum

FEBRUARY 4, 2025

SurveySensum SurveySensum is an AI-enabled customer experience management tool with best-in-class GDPR compliance. It helps you gather and analyze customer feedback and take feedback-driven actions that drive real ROI. The platform offers expert recommendations and spots potential errors in your surveys or forms.

Compliance 52

Compliance Start-ups Healthcare AI 52

Retently

AUGUST 26, 2019

Improve Customer Loyalty. The happier customers are with your brand, the more likely they are to stick around. According to research , about 74% of B2B buyers are willing to spend more money to continue doing business with a company that offers great service. Use Customer Feedback Surveys. Feature Upvote.

Customer Feedback 72

Customer Feedback Social Media Net Promoter Score NPS 72

Zendesk

OCTOBER 20, 2023

Establish customer feedback methods to amplify the Voice of the Customer That leads to the next step: collecting feedback to amplify the Voice of the Customer. You must define how you will gather feedback so you can better understand the needs and pain points of customers. Bain & Company, Inc., and Fred Reichheld.

Customer Service 52

Customer Service Customer Journey Map B2C B2B 52

SurveySensum

JANUARY 8, 2024

So, let’s scroll down to discover that, along with some key factors to consider for survey frequency distribution, but first, let’s understand the survey frequency definition. What is Survey Frequency? Key Factors to Consider for Survey Frequency Distribution So, How Often Should You Send Surveys?

Touchpoint 52

Touchpoint B2B NPS Manufacturing 52

Retently

DECEMBER 10, 2024

Retently: The All-in-One Customer Satisfaction Platform Retently is a versatile customer experience management platform designed to help businesses measure, analyze, and enhance customer satisfaction. Pricing: Retently offers tailored plans for Ecommerce and B2B businesses to help manage customer experience data.

NPS 78

NPS CRM Customer Satisfaction Sentiment Analysis 78

Retently

AUGUST 22, 2024

A great advantage of the Net Promoter System, aside from its simplicity and insightfulness, is that it works with any business models, such as B2C or B2B , and any business type and industry. Originally, the NPS surveys were sent at standard intervals, such as every quarter, once every six months and so on.

NPS 78

NPS Invoicing Touchpoint Start-ups 78

eglobalis

AUGUST 19, 2024

While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before. Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution, Eglobalis, [link].

NPS 452

NPS Net Promoter Score VOC Actionable Insights 452

SurveySensum

JANUARY 16, 2025

Some of the notable byproducts of Qualtrics are Customer XM, Employee XM, Brand XM, Design XM, Core XM, and XM Dscvr. The solution works best for industries like Education, Healthcare software, Technology, Retail , Financial Services, B2B, Travel, Hospitality, etc. Not just that, the survey builder comes with DIY capabilities.

Sentiment Analysis 52

Sentiment Analysis NPS AI Text Analytics 52

SurveySensum

JULY 2, 2024

The tools also help analyze the feedback surveys and provide insights that help businesses make better customer-centric decisions. Nicereply It allows you to track KPIs and generate reports with ease It offers in-signature surveys that ask for feedback at the bottom of every email.

Customer Feedback 52

Customer Feedback Sentiment Analysis NPS Text Analytics 52

SurveySensum

JANUARY 16, 2024

It consists of insights received from different customers about their experiences with your brand as well as your products or services. Think of customers complaining about your whitening soap that doesn’t really make their complexion fair. However, you better implement best practices for securing customer surveys.

Innovation 52

Innovation Non-Profits Social Media Customer Feedback 52

SurveySensum

AUGUST 9, 2022

Some of the notable byproducts of Qualtrics are Customer XM, Employee XM, Brand XM, Design XM, Core XM, and XM Dscvr. The solution works best for industries like Education, Healthcare, Technology, Retail, Financial Services, B2B, Travel, Hospitality, etc. . 2 – Customization capabilities. SurveyMonkey. . #2 SurveyMonkey.

Sentiment Analysis 52

Sentiment Analysis NPS ML Start-ups 52

ProProfs

APRIL 5, 2022

ProProfs Survey Maker. Create a variety of surveys and forms. 100+ survey templates. Add images and videos to surveys. Add scoring & branching to survey questions. Customize surveys with your brand logo and colors Free and paid plans. 100+ survey templates. Key Features .

Social Media 52

Social Media CRM Start-ups Net Promoter Score 52

Qualtrics

FEBRUARY 26, 2019

On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple. ” I love B2B, honestly, I love it because it’s a challenge. So that’s been really cool and fun.

Non-Profits 37

Non-Profits Customer Experience B2C B2B 37

Qualtrics

APRIL 14, 2021

Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your company. The benefits of a great B2B CX program can be reduced churn and increased business growth. B2B businesses are different.

B2B 26

B2B Close the Loop CX B2C 26

SurveySensum

APRIL 18, 2025

8 million+ surveys. These figures show that SurveySensum is designed for companies that value customer satisfaction. Whether you’re in B2B, NBFC, automotive, retail, or SaaS, creating and analyzing CX surveys shouldnt feel like a chore. 500+ companies. 40+ countries. 100+ languages.

E-commerce 52

E-commerce Sentiment Analysis Start-ups CRM 52