Waypoint Group

MARCH 16, 2017

Nearly every company executes customer surveys, and a growing number are calculating a Net Promoter Score. But few are able reap the financial rewards associated with improving their NPS. We know that business thrives with more Promoters and fewer Detractors, so why is an improvement in NPS so difficult in B2B?

NPS 40

NPS B2B Net Promoter Score Customer Survey 40

InteractionMetrics

JUNE 21, 2023

In the context of sensitive employee feedback like DEI surveys and engagement surveys, most researchers consider the option for anonymity to be essential. But in our recent CXPA workshop roundtable on NPS for B2B companies, Bain’s Rob Markey disputed that premise. So, should customer surveys be anonymous?

Customer Survey 52

Customer Survey B2B NPS Legal 52

Lumoa

MARCH 20, 2018

Whether you’re new to customer experience or coming for little inspiration, this is the right place. The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. Why is NPS ® going up or down? Why are your customers turning away from you?

Net Promoter Score 107

Net Promoter Score Customer Experience B2C CEM 107

SurveySensum

AUGUST 3, 2023

Imagine you run a B2B marketing software company that provides innovative marketing solutions to small businesses. But you’re not quite sure how it’s being received by your customers. This is where B2B SaaS feedback software comes to the rescue! What is B2B SaaS feedback software?

B2B 52

B2B NPS Text Analytics Net Promoter Score 52

SurveySensum

AUGUST 2, 2023

Are you struggling to choose the right surveys to enhance your B2B customer experience journey? The truth is, selecting the most effective surveys can be a real challenge. So, let’s have a look at each touchpoint and identify when to conduct surveys, which survey to launch, why, and whom to target.

B2B 52

B2B Customer Experience Manufacturing Touchpoint 52

SurveySensum

SEPTEMBER 15, 2023

Are you struggling to meet your B2B clients’ ever-changing needs in today’s fast-paced service industry? In the realm of B2B service, staying attuned to client feedback is more crucial than ever. This is where customer feedback tools become essential. But what exactly a B2B service feedback tool is?

B2B 52

B2B NPS Sentiment Analysis Text Analytics 52

Intercom, Inc.

MAY 22, 2019

While there’s always room for carefully executed customer surveys, companies need to think about creative ways to harvest customer feedback from all types of customer interactions. Just be cognizant of not asking too much of your customer. Think holistically about all of your customer data sources.

Voice of the Customer 199

Voice of the Customer Net Promoter Score Machine Learning ML 199

SurveySensum

SEPTEMBER 13, 2023

In the dynamic landscape of B2B manufacturing, where innovation is the lifeblood of progress, the power of customer feedback cannot be overstated. That’s the transformative potential of harnessing customer feedback, and in the year 2023, it’s not just an option – it’s an imperative. But is it worth it?

Manufacturing 52

Manufacturing B2B NPS Compliance 52

SurveySensum

DECEMBER 30, 2024

CustomerGauge is well known for its advanced capability in customer loyalty measurement via NPS; however, it doesnt have the perfect solution for every business. While it shines in NPS insights, CustomerGauge falls short in a few key areas. It helps businesses manage multi-contact, hierarchical customer structures.

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

SurveySensum

SEPTEMBER 4, 2023

While creating SaaS customer surveys, do you often wonder about the right time to launch these surveys? It’s because SaaS businesses like yours need happy and long-lasting customers. So, let’s figure out when you should launch your SaaS customer surveys and what questions you should ask.

Customer Survey 52

Customer Survey NPS Customer Feedback Customer Retention 52

SurveySensum

OCTOBER 5, 2020

You need to ask those questions at the right time throughout the customer life cycle. For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. Today, I am going to share with you, What is a typical B2B SaaS customer journey?

B2B 52

B2B Net Promoter Score NPS Touchpoint 52

SurveySensum

JANUARY 18, 2024

So, here’s a list of survey practices you need to avoid to customer survey madness and survey fatigue ! These practices should be avoided and replaced with the best survey practices. Survey Length Marathons Ever filled out a survey that feels more like a test than a simple feedback form? The result?

Customer Survey 52

Customer Survey Start-ups Close the Loop Text Analytics 52

SurveySensum

JANUARY 8, 2024

So, let’s scroll down to discover that, along with some key factors to consider for survey frequency distribution, but first, let’s understand the survey frequency definition. What is Survey Frequency? Key Factors to Consider for Survey Frequency Distribution So, How Often Should You Send Surveys?

B2B 52

B2B Touchpoint NPS Manufacturing 52

CX Journey

DECEMBER 11, 2014

Before a B2B company actually bases any decisions and actions on overall Recommend scores, there are so many other insights lurking in the background that are indicators of how strong customer relationships really are and whether there should be concern over churn rates. 1) Survey “Representativeness:” Who are we talking to?

B2B 62

B2B VOC Start-ups Sports 62

Lumoa

MARCH 20, 2018

The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. Why is NPS ® going up or down? Why are your customers turning away from you? Why is the retention of your customers so high/low? So let’s start!

Net Promoter Score 60

Net Promoter Score Customer Experience B2C CEM 60

SurveySensum

NOVEMBER 22, 2024

Customizable survey editor with DIY capabilities Survey sharing and gathering via multiple channels Advanced and AI-enabled text and sentiment analytics Advanced and analytical reporting capabilities Role-based analytical survey dashboards Real-time ticketing management $99 per month 4.6 (5) 5) Promoter.io 5) Promoter.io

Text Analytics 52

Text Analytics Sentiment Analysis NPS Actionable Insights 52

Aquire

NOVEMBER 12, 2021

For some brands, the customer and the user are the same person. That is usually the case for B2C products, but in B2B industries, the customer and the user might be different. Either way, you must know your customers and users when talking about customer experience vs. user experience. What is customer experience?

Net Promoter Score 72

Net Promoter Score Customer Experience NPS CX 72

Totango

JUNE 4, 2021

For instance, if a customer is using a new feature for the first time, you might set up your software to provide a tutorial link. Or if a customer has not used an important feature yet, you can remind them about it with in-product messaging or by providing an NPS survey. Rewards will differ from B2B to B2C customers.

B2C 62

B2C Customer Journey Map NPS B2B 62

Totango

OCTOBER 13, 2020

You can activate word-of-mouth recommendations by turning customers into advocates , and display their advocacy through case studies published on your website, reference calls, or testimonials from clients included in webinars. Customers who become advocates stimulate enterprise growth and drive value.

NPS 62

NPS B2B VOC Social Media 62

Aquire

AUGUST 12, 2021

LinkedIn is often a favorite for B2B companies, whereas B2C companies tend towards Facebook, Twitter, and Instagram. Sephora offers multiple options to customers through Facebook Messenger. 3) Customer surveys. Surveys offer you the opportunity to shed light into what your customers think. Image source.

Social Media 98

Social Media Retail Customer Survey Entertainment 98

SugarCRM

DECEMBER 2, 2021

B2B sales leads usually cost an organization between $50 to $500, depending on your industry and business model. Provide Marketing Engagement History to Understand Your Customer’s Interest . B2B prospects usually research products and services over some time. In B2B, account-based marketing is essential.

Sales 55

Sales Net Promoter Score Close the Loop CRM 55

Qualtrics

MARCH 14, 2019

Just tap on a card, run your analysis and see everything from your NPS scores to key drivers and iQ results direct in the mobile app. Understand EVERY customer at EVERY key moment. B2B is different from B2C – now your CX program is too. See how B2B Command Center works. See XM Mobile in action. Book a demo.

Innovation 46

Innovation Customer Experience B2B B2C 46

Zendesk

OCTOBER 20, 2023

You must define how you will gather feedback so you can better understand the needs and pain points of customers. Because their customer bases are different, their customers have unique customer service needs and preferences. Here are examples of what a B2B and B2C customer service plan might look like.

Customer Service 52

Customer Service Customer Journey Map B2C B2B 52

SurveySensum

JULY 2, 2024

CrowdSignal It has a simple drag and drop form builder to customize surveys It offers simple and adaptable polls It allows you to select the date and time you want the form to be available for users to fill in. It allows you to create NPS , CSAT, and CES surveys for various touchpoints in the customer journey.

Customer Feedback 52

Customer Feedback Sentiment Analysis NPS Text Analytics 52

SurveySensum

AUGUST 9, 2022

SurveySensum is one of the best survey tools that use AI and other advanced technologies to create intelligent NPS, CES, CES, CSI, SSI, and market research forms and surveys to gather customer feedback. Some of the notable byproducts of Qualtrics are Customer XM, Employee XM, Brand XM, Design XM, Core XM, and XM Dscvr.

Sentiment Analysis 52

Sentiment Analysis NPS ML Start-ups 52

SurveySensum

MARCH 15, 2024

It helps you identify and understand your customer base. It lets you send NPS, CES, CSAT, product, onboarding, and many VOC surveys to your customers. It is a customer experience platform that provides necessary insights into your customer base across different industries like B2B, Fintech, Telecom, etc.

Text Analytics 52

Text Analytics NPS Outlook CX 52

SurveySensum

OCTOBER 12, 2023

This platform comes with a free version that allows users to create unlimited NPS, CES, CSAT, SSI, Onboarding, and many other kinds of surveys – across multiple industries (Retail, B2B, SaaS, Fintech, and Automotive. Launch Your First NPS or CSAT Survey – Sign Up for Free 2. Conclusion There you go!

Text Analytics 52

Text Analytics Actionable Insights NPS Customer Feedback 52

PeopleMetrics

FEBRUARY 25, 2022

Define the specific experiences, touchpoints, or "moments of truth" in your customer journey that you want to learn more about and improve. Measure your performance using customer surveys. What do customers think about the current state of the experience or touchpoint? Customer effort score (CES).

Net Promoter Score 71

Net Promoter Score CX Customer Experience Touchpoint 71

SurveySensum

OCTOBER 17, 2023

SurveySensum SurveySensum is one of the most lucrative NBFC customer feedback software out there. This tool also comes with a free version with unlimited surveys, users, and questions. Launch NPS, CES, or CSAT Surveys – Sign Up for Free 2. It is a great tool for doing NPS surveys.

Customer Feedback 52

Customer Feedback NPS Actionable Insights Sentiment Analysis 52

InteractionMetrics

JULY 29, 2024

The Science of CX Surveys, Summarized: Many CX programs lack a scientific approach. If they were truly scientific, we would expect higher NPS and ACSI scores, and we would be having routinely good customer experiences. Want a 5-minute rundown of how to Leverage Science for Customer Success? NPS I would argue has bias.

Double-Barreled Question 52

Double-Barreled Question CX Construction NPS 52

Waypoint Group

JUNE 7, 2018

I recently wrote about the importance of leading indicators to improve customer retention and expansion rates in B2B environments. Waiting for financial results is too late; it behooves every company to embed a simple and repeatable set of steps that strengthen customer relationships over time. Here’s why and how.

B2B 40

B2B VOC B2C Start-ups 40

ProProfs

APRIL 5, 2022

ProProfs Survey Maker. Create a variety of surveys and forms. 100+ survey templates. Add images and videos to surveys. Add scoring & branching to survey questions. Customize surveys with your brand logo and colors Free and paid plans. TypeForm Create forms, quizzes, surveys, polls, and chatbots.

Social Media 52

Social Media CRM Start-ups Net Promoter Score 52

Help Scout

JUNE 22, 2021

Here are a few customer service statistics that serve to emphasize just how paramount excellent customer service can be for your bottom line: 68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences. Bain & Company ). Salesforce Research ).

Customer Service 130

Customer Service Social Media Omnichannel NPS 130

SurveySensum

DECEMBER 2, 2024

Qualtrics CoreXM Large enterprises focused on advanced surveys Advanced survey customization Drag-and-drop survey design Mobile support Can collect customer data from various sources Contact for pricing details 4.4 Users can customize surveys tailored to their branding needs with extensive options.

Sentiment Analysis 52

Sentiment Analysis Start-ups AI Customer Feedback 52

Qualtrics

FEBRUARY 26, 2019

On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple. ” I love B2B, honestly, I love it because it’s a challenge. So that’s been really cool and fun. I love all of his books.

Non-Profits 37

Non-Profits Customer Experience B2C B2B 37

SurveySensum

NOVEMBER 25, 2024

End-to-end feedback management In-built survey templates Seamless Integrations Contact Management AI-enabled text and analytics software Role-based analytical dashboard Advanced analytical reporting capabilities Starts at $99/per month 4.7 5 Best Features: Survicate allows you to create links and email surveys.

Text Analytics 52

Text Analytics NPS Sentiment Analysis Customer Feedback 52

Qualtrics

APRIL 14, 2021

Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your company. The benefits of a great B2B CX program can be reduced churn and increased business growth. B2B businesses are different.

B2B 26

B2B Close the Loop CX B2C 26