eglobalis

MARCH 30, 2025

For years, metrics such as the limited Net Promoter Score (NPS) and customer satisfaction (CSAT) surveys have been the backbone of CX perceived measurements along some other metrics and data. In sum, while surveys like NPS are easy to administer and benchmark, they often fail to capture the depth, immediacy, and drivers of customer sentiment.

AI 317

AI CX Sentiment Analysis Predictive Analytics 317

eglobalis

AUGUST 19, 2024

Introduction We’re not here to drive the final nail into the coffin of NPS. While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before.

NPS 440

NPS Net Promoter Score VOC Actionable Insights 440

eglobalis

OCTOBER 14, 2024

The same applies to B2B and B2C. For example, the customer expectations for a B2B tech company will differ significantly from those for a consumer-facing retail brand. Bain offers CX consulting and training services heavily centered on NPS and customer feedback systems.

Education 450

Education Customer Experience Customer Journey Map Innovation 450

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 378

B2B Customer Experience Touchpoint CX 378

eglobalis

MARCH 13, 2025

How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes. At the same time, B2B customer expectations have risen.

CX 235

CX CX Transformation B2B B2C 235

ECXO

JULY 10, 2024

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

eglobalis

FEBRUARY 13, 2025

For businesses, especially in complex B2B environments, recognizing problems without taking decisive action only amplifies frustration. Measuring Action, Not Just Sentiment Traditional CX metrics like NPS or CSAT are often reactive and sentiment-based. They miss the impact of action-oriented strategies.

Predictive Analytics 291

Predictive Analytics CX AI NPS 291

ECXO

MARCH 21, 2023

A customer-centric culture must ensure that every interaction between the customer and the organisation is tailored to the customer’s individual preferences, culture and needs –(on B2C 100% and on B2B too.) Just in B2B, the challenges are greater to achieve great experiences, but data analytics definitely helps.

Customer Experience Maturity Model 295

Customer Experience Maturity Model B2B CX Customer Experience 295

Retently

AUGUST 5, 2024

Welcome to The Ultimate Guide to the Best B2B NPS Software of 2024 ! Let’s dive in and understand why NPS (Net Promoter Score) is such a big deal and how the right software can make all the difference. We know that choosing the right NPS software can be overwhelming, with so many options out there. Why is it important?

NPS 100

NPS B2B Net Promoter Score Actionable Insights 100

eglobalis

SEPTEMBER 5, 2024

The Power of Combining CS and CX Metrics: A Personal Perspective From my experience working with technology companies—especially in B2B settings—the benefits of combining Customer Success and Customer Experience metrics are immense. Net Promoter Score (NPS) Measures customer loyalty by asking how likely customers are to recommend the product.

Net Promoter Score 424

Net Promoter Score CX NPS VOC 424

ECXO

DECEMBER 4, 2024

Software Adoption and Utilization: Customer success in SaaS B2B companies revolves around driving software adoption, ensuring users understand the value proposition, and maximizing the utilization of the software to achieve their desired outcomes. A high churn rate can be an indicator of customer dissatisfaction or a lack of perceived value.

Manufacturing 156

Manufacturing Customer Satisfaction Net Promoter Score B2B 156

Retently

AUGUST 29, 2022

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. NPS Measures Customer Satisfaction, Not Public Opinion. What’s more, with 4.59

Social Media 155

Social Media NPS Net Promoter Score Customer Satisfaction 155

Retently

AUGUST 23, 2023

Some people argue that NPS® doesn’t work effectively for B2B companies. We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. In fact, NPS can be a powerful tool — possibly the most powerful at your disposal — for improving B2B retention.

Net Promoter Score 147

Net Promoter Score B2B B2C NPS 147

PeopleMetrics

MARCH 6, 2025

For that reason, super-short surveys are increasingly popular, often consisting of just one or two questions: the likelihood that the customer will recommend your company (NPS) and an open-ended "why?" NPS doesnt measure the latest interaction. But there's no free lunchand heres the catch.

Net Promoter Score 117

Net Promoter Score Text Analytics NPS Actionable Insights 117

Retently

DECEMBER 21, 2022

Here’s an interesting question for B2B companies that use Net Promoter Score to get feedback from their clients: Scenario : You run a B2B company that sells software. Should you ask your key contact to complete your NPS survey, or should you send it to every user that engages with your product? Who should you survey?

Net Promoter Score 146

Net Promoter Score B2B NPS Engineering 146

ECXO

AUGUST 19, 2024

Metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) are commonly used. Asia-Pacific Panasonic (Japan) : Similar to its European counterpart, Panasonic’s CX Centers in Japan integrate experimentation into B2B operations, refining offerings based on client interactions.

Customer Experience 369

Customer Experience Customer Journey Map Net Promoter Score B2B 369

SurveySensum

DECEMBER 4, 2024

Using NPS in finance industry can get to the heart of why customers would or wouldn’t recommend them to others. In this guide, we’re going to take a deep dive into why NPS in banking industry is so important, how to work it out, how to use it to get better, and more. What is NPS in Banking and Other Financial Institutions?

NPS 52

NPS Net Promoter Score Close the Loop Customer Loyalty 52

Retently

NOVEMBER 27, 2023

Let’s explore the advantages of outsourcing your NPS process in order to help you make an informed decision for your business strategy. Outsourcing NPS programs will allow refocusing on important business activities without sacrificing quality or service in the back-office.

NPS 143

NPS Net Promoter Score Customer Feedback Social Media 143

Retently

JUNE 28, 2022

That is if you put your NPS® to work. Without a clear strategy for turning NPS feedback into growth, it’s easy to run a business that people like but don’t talk about. This can be easily automated by using a specialized NPS software. All it takes is a quick follow-up message to every Promoter.

NPS 148

NPS Net Promoter Score Social Media Close the Loop 148

Retently

SEPTEMBER 3, 2024

Key Takeaways We use post-trial and recurring NPS feedback to consistently refine our product and quickly adapt to customer needs. NPS post-demo survey The insights gathered from this survey are invaluable for fine-tuning our sales approach. After the trial ends, we send a post-trial NPS survey to ask what drives customer decisions.

B2B 152

B2B NPS Start-ups Actionable Insights 152

Retently

MAY 25, 2022

While many people think of Net Promoter Score® surveys as revolving around a simple 0 to 10 rating scale, the reality is that there are two sides to NPS® — the quantitative (the rating) and the qualitative side (the feedback). Sounds familiar? Your Customers Aren’t Used to Personalized Communication.

NPS 132

NPS Net Promoter Score Start-ups Close the Loop 132

Retently

MARCH 11, 2025

Data drives their decisions by monitoring NPS, CSAT, CES, and return trends, they identify pain points and push for actionable improvements. Step 1: Reviewing Key KPIs (CSAT, NPS, CES, and More) CX isnt just about gut feelings its about data-driven decisions. NPS (Net Promoter Score) : Would you recommend us? The solution?

CX 115

CX Customer Experience Net Promoter Score NPS 115

eglobalis

JUNE 27, 2024

However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. This involves setting up multiple feedback channels such as customer surveys, social media listening, direct customer interviews, and net promoter scores (NPS) to capture ongoing customer sentiment and insights.

Customer Experience 455

Customer Experience VOC Net Promoter Score Government 455

Retently

MARCH 14, 2023

Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. But while customer reviews have become an integral part of the ecommerce landscape and are here to stay, NPS surveys are just making their way in the DTC industry, although extensively adopted by B2Bs.

NPS 135

NPS Net Promoter Score Customer Satisfaction Customer Feedback 135

ECXO

FEBRUARY 3, 2025

Example: A B2B company conducts monthly workshops where sales reps practice handling hypothetical scenarios, like anticipating objections or addressing customer concerns preemptively. NPS, CSAT) to identify areas of improvement. Develop a sales playbook with scripts, templates, and best practices for proactive engagement.

Sales 259

Sales Customer Experience E-commerce Start-ups 259

Retently

MAY 9, 2024

Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. This article takes a look at the seven deadly sins of B2B customer retention that you’ll want to avoid and the relevant solutions you may want to consider. Why is B2B Customer Retention Important?

Customer Retention 119

Customer Retention B2B Non-Profits Customer Acquisition 119

eglobalis

AUGUST 13, 2024

The company is also a significant player in the B2B sector, providing solutions in areas like semiconductor manufacturing, display technology, and enterprise IT services. However, Samsung’s influence extends far beyond consumer electronics. Samsung is renowned for its flexibility in integration.

CX 509

CX Innovation Manufacturing Technology 509

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority. What is B2B Customer Experience?

B2B 114

B2B Customer Experience B2C Net Promoter Score 114

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. App integrations.

B2B 98

B2B Customer Service B2C Net Promoter Score 98

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

Customer Loyalty 114

Customer Loyalty Business Growth B2B Net Promoter Score 114

Heart of the Customer

MARCH 5, 2019

The post Ten B2B KPIs to Track, Starting Now (none are NPS) – Business KPIs appeared first on Heart of the Customer. One reason is that CX pros are very customer-focused; we’re confident that if we just focus on customer needs, the ROI will take care of itself. Unfortunately, our business partners aren’t always so confident.

NPS 68

NPS B2B CX Net Promoter Score 68

ECXO

JULY 29, 2024

While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges. Net Promoter Score (NPS) : Measures customer loyalty by asking how likely customers are to recommend your company to others.

Customer Experience 380

Customer Experience Net Promoter Score VOC Government 380

PeopleMetrics

FEBRUARY 26, 2018

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). the question of NPS for your company:? Pitfall #1: NPS reports aren’t showing the full picture.

NPS 96

NPS Net Promoter Score B2B Construction 96

TeamSupport

AUGUST 26, 2020

In Part 1 of this blog series on how to use reports from your B2B customer support software solution to interpret key data and implement strategies as a result. NPS Scores: The NPS (Net Promoter Score) is a measure of a customer’s overall opinion on a company. Based on the customer’s response, they are assigned a label.

B2B 98

B2B Net Promoter Score NPS Customer Satisfaction 98

Beyond Philosophy

JUNE 20, 2015

This blog represents two true stories of what happens, or can happen, to an organization when its key relied-upon key, single number (CSAT, CES, NPS, etc.) The second, a B2B example, involves a major business services firm. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining.

B2C 102

B2C B2B Entertainment Customer Acquisition 102

TeamSupport

JULY 8, 2020

The right B2B customer support software means never having to say goodbye. When you implement a B2B customer support software like TeamSupport, you can measure how happy or frustrated your customers might be and take proactive steps with customers who might be in danger of leaving. It’s worse if you didn’t see it coming.

B2B 86

B2B Net Promoter Score Sentiment Analysis NPS 86

SurveySensum

DECEMBER 30, 2024

CustomerGauge is well known for its advanced capability in customer loyalty measurement via NPS; however, it doesnt have the perfect solution for every business. While it shines in NPS insights, CustomerGauge falls short in a few key areas. Lets uncover them together, but lets start with what this platform is. What is CustomerGauge?

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52