ECXO

JULY 29, 2024

While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges. This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms.

Customer Experience 380

Customer Experience Net Promoter Score VOC Government 380

ECXO

MARCH 21, 2023

A customer-centric culture must ensure that every interaction between the customer and the organisation is tailored to the customer’s individual preferences, culture and needs –(on B2C 100% and on B2B too.) Just in B2B, the challenges are greater to achieve great experiences, but data analytics definitely helps.

Customer Experience Maturity Model 295

Customer Experience Maturity Model B2B CX Customer Experience 295

Futurelab

FEBRUARY 23, 2024

A group of customers that each contributed over a million margin per year had an NPS score close to 50%, with only a small fraction of detractors. Long-term B2B contracts are not easy to secure and almost impossible to rescue when gone. This is the easiest ROI of your VoC program! Shall we check if your VoC programme is capable?

VOC 147

VOC B2C Manufacturing B2B 147

SurveySensum

DECEMBER 30, 2024

CustomerGauge is well known for its advanced capability in customer loyalty measurement via NPS; however, it doesnt have the perfect solution for every business. While it shines in NPS insights, CustomerGauge falls short in a few key areas. Lets uncover them together, but lets start with what this platform is. What is CustomerGauge?

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

Lumoa

FEBRUARY 9, 2023

Why is NPS ® going up or down? B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. With AI, you can get answers to most of your “why” questions.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Waypoint Group

MARCH 3, 2015

I’m often asked questions like this one: “Can you provide a benchmark on how much a B2B company can improve NPS during the first year of the program? Is that even the right question — is measuring and providing incentives for NPS the optimal approach? More on this idea is at [link]. Maybe Product Marketing?

NPS 60

NPS Net Promoter Score VOC B2B 60

Intercom, Inc.

MAY 22, 2019

. “Every business everywhere needs to keep a pulse on all of their users, their buyers, their product users – and they need to do it at every point in the customer journey” I got very lucky in that an old friend of mine, Jessica Pfeiffer, whose background is in sales and B2B marketing, came aboard to be my co-founder.

Voice of the Customer 199

Voice of the Customer Net Promoter Score Machine Learning ML 199

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. NPS is used by the biggest companies and leaders in its industries: from Apple to Airbnb, from Amazon to Tesla. At the same time, NPS is often a subject of critics and misunderstanding. That makes the NPS of NPS 32.

NPS 126

NPS CX Net Promoter Score Close the Loop 126

SurveySensum

DECEMBER 28, 2020

Are you planning to implement a VOC program? . In our first few episodes, we will discuss how you can create a VOC program from ground zero and then, how can you take that up to CX maturity? When we connect VOC with the business metrics such as revenue or churn, then it has a broader understanding. How to capture VOC data?

VOC 98

VOC Social Media B2C Voice of the Customer 98

Lumoa

MARCH 20, 2018

Why is NPS ® going up or down? B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. So let’s start! Why are your customers turning away from you?

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

Callminer

AUGUST 6, 2019

Finding the right VoC platform is crucial if you want to successfully improve your service. One of the biggest failures with VoC campaigns today is not making changes once feedback has been collected. The best VoC technology should also be able to integrate seamlessly. Keep things up-to-date.

Contact Center 140

Contact Center VOC Social Media Artificial Intelligence 140

Waypoint Group

MAY 17, 2018

NPS can be quite controversial. I’ve come across many that feel NPS isn’t right, especially in B2B environments where there are multiple persona in any given account, many touchpoints, and generally characterized by relationships more than transactions. So if not “recommend” then what in its place?

NPS 40

NPS Net Promoter Score B2B Touchpoint 40

SurveySensum

SEPTEMBER 15, 2023

Are you struggling to meet your B2B clients’ ever-changing needs in today’s fast-paced service industry? In the realm of B2B service, staying attuned to client feedback is more crucial than ever. They empower you to gather, analyze, and act upon the insights your B2B service clients provide. You’re not alone.

B2B 52

B2B NPS Sentiment Analysis Text Analytics 52

SurveySensum

OCTOBER 5, 2020

For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. Today, I am going to share with you, What is a typical B2B SaaS customer journey? Let’s start by understanding a typical B2B SaaS customer journey with an example. NPS Survey.

B2B 52

B2B Net Promoter Score NPS VOC 52

Waypoint Group

JANUARY 2, 2018

I am often asked, “What’s a good response rate for my B2B NPS/Customer survey?” ” Since we know that response rates can be a potent indicator of renewal and expansion, improving from the “typical” ~15% in B2B environments often leads to accelerated rates of corporate growth.

NPS 40

NPS B2B Customer Survey VOC 40

SurveySensum

NOVEMBER 24, 2021

6-steps to efficiently analyze your NPS program. How to communicate with your customers in B2B and B2C? If you have landed here, I am sure you already know what NPS aka net promoter score is. But NPS is not just a score to increase, it is a system that helps you identify the gaps in your customer experience.

NPS 52

NPS Net Promoter Score Sentiment Analysis B2C 52

Waypoint Group

JANUARY 23, 2015

When logging into a SaaS vendor, B2B employees need to get right to the point. But with so many options for what is “deemed important” in customer success, a B2B voice-of-customer (VoC) dashboard has a unique set of requirements. Overall NPS score? Notice that NPS is intentionally not on this list. Usage data?

VOC 61

VOC NPS B2B Non-Profits 61

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. VoC Maturity Essentials – VoC Collaborators – VoC Transformers 3. So, what does it mean?

VOC 62

VOC B2B Close the Loop Non-Profits 62

Lumoa

MAY 11, 2020

The two defined VoC as a research strategy meant to help business owners and their employees understand what their customers think of their company, their products, and/or their services. The goal of VoC is to give business owners and workers a detailed understanding of what customers need and want.

Voice of the Customer 78

Voice of the Customer VOC Net Promoter Score Start-ups 78

Waypoint Group

MARCH 27, 2019

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years. Only 14% of the accounts that declined in NPS (overall sentiment) had positive (expansion) growth. When we don’t feel heard, it’s us vs. them.”.

NPS 40

NPS B2B Customer Feedback VOC 40

Confirmit

JUNE 15, 2017

Last week customer experience practitioners and executive-level VoC program sponsors from leading organizations convened in New York City for Confirmit’s Second Annual B2B Summit. Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix, Inc., All trademarks are the property of their respective owners.

B2B 40

B2B Net Promoter Score VOC NPS 40

Waypoint Group

JULY 18, 2018

Most of us are familiar with Net Promotor Score (NPS), and the resulting data that gives you Promoters (score 9-10), passives (score 7-8) and detractors (score 0-6). NPS usually has a comment field that asks why you gave the score you did. Sample NPS Tagging Taxonomy. On-boarding. Data issues. Prod – Features.

NPS 40

NPS VOC Voice of the Customer Start-ups 40

Waypoint Group

AUGUST 30, 2017

The post CX and CS: Both are Required to Drive B2B Retention and Expansion appeared first on Waypoint Group.

B2B 40

B2B VOC CX Customer Feedback 40

ClearAction

OCTOBER 1, 2018

This conclusion is reinforced by Temkin Groups’ annual Voice of the Customer (VoC) Maturity study. Year after year in this study, the vast majority of companies are still in the Collector and Analyzer stages of VoC maturity. Flowing CXM starts with VoC as the shaper of corporate strategy and culture. align company to CX.

CXM 63

CXM VOC Customer Experience Artificial Intelligence 63

SurveySensum

JULY 14, 2020

A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. LinkedIn : [link] /. Website : [link]. LinkedIn: [link]. Website : [link].

Customer Experience 132

Customer Experience CX E-commerce Social Media 132

Confirmit

MAY 29, 2018

What Is Net Promoter Score (NPS®)? The Net Promoter Score, or NPS®, enables organizations to get a clear vision of the health of their customers’ loyalty. Why is NPS® Important? How Does Net Promoter Score (NPS®) Work? How to Calculate the Net Promoter Score (NPS®)?

Net Promoter Score 40

Net Promoter Score NPS Close the Loop Customer Loyalty 40

Waypoint Group

NOVEMBER 6, 2015

For example, most companies treat their top “strategic” customers (especially in B2B) very differently than smaller accounts. Critically important for B2B organizations: recognize that there really isn’t a “customer.” Our Net Promoter Score (NPS) is +22 overall, a 5 point drop form last year… we better do something.”

B2B 49

B2B Net Promoter Score Finance NPS 49

Lumoa

MARCH 20, 2018

Why is NPS ® going up or down? B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. So let’s start! Why are your customers turning away from you?

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

Waypoint Group

JANUARY 14, 2015

So nothing new here really, but still worth calling out for our B2B audience as I am frequently asked, “What should I do about feedback from multiple people in one account? The post An Oldie but Goodie: The Flaw of Averages (and the impact on B2B Businesses) appeared first on Waypoint Group. Do I just average it?”

B2B 45

B2B Net Promoter Score NPS Customer Feedback 45

Waypoint Group

DECEMBER 3, 2015

New research by Accenture Strategy has recently come out about B2B firms and how they perform from a CX perspective. Only 32 percent of those surveyed say they have the resources, skills, and tools they need to provide the experiences B2B customers require.

B2B 40

B2B Customer Experience B2C Close the Loop 40

Waypoint Group

JUNE 2, 2020

What is B2B “Customer Engagement” and why does it matter? Here’s 5 minutes from his take on B2B Customer Engagement, why it’s critical (especially in “these” crazy times), and a little bit on “how” — what do you think about the importance of this type of program/KPI?

B2B 52

B2B VOC NPS 52

Confirmit

NOVEMBER 15, 2020

After just five months, Louise successfully launched the Voice of the Customer program and created its first-ever Customer Service Week, providing staff with training to help them learn about the new VoC tool, understand results and bring customer feedback to life. 11% increase in customer orders. Increased customer retention.

CX 52

CX VOC Text Analytics Voice of the Customer 52

PeopleMetrics

FEBRUARY 25, 2022

Voice of Customer (VoC) or customer listening. A VoC program collects, studies, and analyzes this information to help guide strategic decisions. How you approach CX and VoC will vary depending on your business context. A few common examples include: Net promoter score (NPS). CX metrics and KPIs.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

Totango

OCTOBER 13, 2020

B2B buyers have a complex and formal buying process, involving multiple people across departments. B2B 3rd party review sites have become a trusted source of information for buyers, as potential buyers trust peer reviews from people they feel aren’t being paid to represent the interests of a company.

NPS 63

NPS B2B VOC Social Media 63

Waypoint Group

FEBRUARY 1, 2018

If your company sells products and services to other businesses (B2B), are you confident that your customer engagement process is utilizing an effective B2B approach? But B2B is a completely different structure than B2C, and you’re most certainly missing out […]. appeared first on Waypoint Group.

B2C 40

B2C B2B Customer Feedback VOC 40

Confirmit

SEPTEMBER 24, 2018

Improve VoC metrics like NPS® and correlate this improvement to revenue. 10 Steps to Creating an Effective VoC Program. Forrester’s analysts recognized that “Confirmit’s strengths lie in surveys, analysis, and guidance, especially for B2B firms.” Interesting Links. INFOGRAPHIC. Learn More.

Customer Experience Management 45

Customer Experience Management Customer Experience VOC CEM 45

Steven Van Belleghem

DECEMBER 6, 2021

That applies to both B2C and B2B businesses. Popular survey tools like NPS, CSAT, Customer Effort and other metrics are extremely important, but realize they are a history lesson. Aggregating and centralizing all sources of Voice of Customer (VoC) feedback (i.e. In another area, companies must acknowledge different metrics.

CX 123

CX Customer Experience Non-Profits Social Media 123