ECXO

JULY 29, 2024

While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges. Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Optimization of these touchpoints requires a cross-functional approach.

Customer Experience 380

Customer Experience Net Promoter Score VOC Government 380

eglobalis

JULY 2, 2024

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction.

NPS 490

NPS Customer Feedback Net Promoter Score B2C 490

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Touchpoint 122

Touchpoint B2B Customer Journey Map Social Media 122

eglobalis

SEPTEMBER 5, 2024

The Power of Combining CS and CX Metrics: A Personal Perspective From my experience working with technology companies—especially in B2B settings—the benefits of combining Customer Success and Customer Experience metrics are immense. Social Media Sentiment Tracks sentiment expressed about your brand on social platforms.

Net Promoter Score 458

Net Promoter Score NPS CX VOC 458

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. At Intercom, we’re all about making internet business personal, and social media happens to be a big part of that. Foundations of social moderation and conversation. What did we learn?

Social Media 118

Social Media Start-ups Machine Learning CX 118

ECXO

FEBRUARY 3, 2025

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. Thanks to social media and review platforms, unhappy customers now have megaphones to share their dissatisfaction. This outdated approach doesnt just miss opportunitiesit risks alienating your audience.

Sales 259

Sales Customer Experience E-commerce Start-ups 259

ECXO

SEPTEMBER 6, 2023

This article was originally posted at [link] Integrating touchpoint technologies is a strategic imperative as we all know to create the types of omnichannel experiences that business buyers experience when they purchase something from a consumer brand. B2B has been paying attention. This was one of the headline findings from McKinsey.

Omnichannel 156

Omnichannel B2B Technology Technology 156

Lumoa

FEBRUARY 9, 2023

B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Retently

MARCH 11, 2025

A CX Manager is responsible for the entire end-to-end customer journey, making sure every touchpoint from store purchase to post-fulfillment support is smooth, frustration-free, and ultimately leads to happier, more loyal customers. Social media complaints & DMs ensuring negative feedback is addressed quickly before it escalates.

CX 117

CX Customer Experience Net Promoter Score NPS 117

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user. Caught your interest?

B2C 118

B2C B2B Social Media Start-ups 118

Beyond Philosophy

SEPTEMBER 13, 2016

For any offline or online social word-of-mouth initiative to be impactful with key stakeholders, financially and otherwise, there must first be full realization of what it can and can’t do, and what it is and what it isn’t. Be authentic, transparent, and honest. The fear, it must be acknowledged, is not baseless.

Social Media 136

Social Media B2C B2B Touchpoint 136

Comm100

JANUARY 21, 2020

The digital customer journey describes how your customers move across digital touchpoints as they progress from prospect to customer to advocate. Examining your digital customer journey is critical to improving your customer experience by ensuring that every touchpoint is monitored and optimized. B2B vs. B2C conversion.

Social Media 90

Social Media B2C Omnichannel B2B 90

Zendesk

AUGUST 24, 2021

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. According to an Accenture report , over 90 percent of B2B leaders believe that providing a great customer experience is the key to reaching their company’s goals. How B2B and B2C customer service differs.

B2B 98

B2B Customer Service B2C Finance 98

SurveySensum

DECEMBER 30, 2024

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things. What is CustomerGauge?

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

Callminer

FEBRUARY 27, 2019

Save your reputation by keeping an eye on social media. Social media has made negative experiences much more dangerous for companies as the reach of criticism is magnified. B2B organizations will want to segment customers by objectives and personas using both explicit (i.e. demographics) and implicit (i.e.

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

Sprinklr

AUGUST 12, 2021

The benefits are clear: new business growth, increased competitive advantage, and an improved customer experience across all touchpoints. According to research from LinkedIn, 92% of financial advisors who use social media for business say social media has helped them gain new clients. What is social selling?

Social Media 111

Social Media Education Sales Compliance 111

SurveySensum

FEBRUARY 17, 2025

In this digital age, where feedback can be gathered from multiple sources from social media posts to online reviews, it has become imperative that you dont miss anything as each of these customer activities can be valuable for your business. Are you still analyzing your customer feedback manually? So whats the solution here?

Text Analytics 52

Text Analytics Sentiment Analysis Social Media Machine Learning 52

Shep Hyken

OCTOBER 13, 2021

Stalk your customers on social media. Perhaps a better way to put it is to track your customers on social media. This is especially powerful for B2B businesses, but almost any type of business that has one-on-one relationships with customers can use this tip. Customers love that! . Save that for a sales call.

Customer Loyalty 93

Customer Loyalty Real Estate Social Media Touchpoint 93

Fonolo

DECEMBER 12, 2018

By 2020, 30 percent of all B2B companies will employ artificial intelligence (AI) to augment at least one of their primary sales processes. Social Media as a Contact Center Touchpoint. This is no surprise: Companies now understand that ‘brand’ is more than a Don Draper-esque creative vision. Investing in Agents.

Artificial Intelligence 116

Artificial Intelligence CX Contact Center Machine Learning 116

ECXO

MAY 11, 2023

Create a customer journey map – develop a customer journey map that identifies all touchpoints in the customer journey and analyses each interaction to gain a holistic understanding of what customers go through. Ensure that leadership comes from the top to drive the change. Implement the change organisation-wide.

Customer Journey Map 156

Customer Journey Map CX Transformation CX Education 156

SurveySensum

DECEMBER 28, 2020

‘How many happy customers are rating you on social media?’ ‘How There is a slight difference between B2B and B2C in terms of how we are capturing data. There is a slight difference between B2B and B2C in terms of how we are capturing data. A B2B customer journey includes fewer feedback channels. NK: Absolutely!

VOC 98

VOC Social Media B2C Voice of the Customer 98

Aquire

NOVEMBER 1, 2021

Leverage social media. Being on social media isn’t optional for brands these days, your customers expect it. Use the analytics tools in social media interfaces to gauge who your audience is and what will work for them. social media, website, email). Ask for feedback. Build a loyalty program.

Social Media 98

Social Media Omnichannel Touchpoint Start-ups 98

Customer Experience Matrix

JUNE 29, 2011

The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. The IMH sports a slick user interface with a very nice dashboard showing real-time updates of summary statistics for each channel.

B2B 85

B2B Sports CRM Social Media 85

Aquire

AUGUST 12, 2021

To help you cut through the noise, we’ve put together this list with 12 customer engagement tools: 1) Social Networks. Using social media has become a fundamental part of being a customer – Business2Community found that 63 percent of millennials use social media to keep up to date with brands. Image source.

Social Media 98

Social Media Retail Entertainment Customer Survey 98

InteractionMetrics

JANUARY 31, 2025

Satrix Solutions Satrix Solutions is an excellent option for businesses looking for expert guidance in B2B customer experience and voice of customer services. However, their social media monitoring services are an add-on rather than an included feature, which may be a drawback for some businesses.

Customer Satisfaction 52

Customer Satisfaction Social Media Mystery Shopping Net Promoter Score 52

Zendesk

NOVEMBER 1, 2021

Meanwhile, customer experience (CX) teams work hard to provide great experiences at every single touchpoint, from discovery to purchase and beyond. focus on improving individual touchpoints across the entire customer journey. Customer experience teams. Break down silos and build bridges.

Customer Experience 98

Customer Experience Net Promoter Score Touchpoint CRM 98

Zendesk

FEBRUARY 17, 2022

While they may take a few steps toward finding a solution—such as performing a Google search or soliciting advice on social media—they don’t know what that solution is yet. About 57 percent of the B2B buyer journey is already completed by the time the lead speaks to a sales rep. The consideration stage.

Social Media 98

Social Media Sales Education CRM 98

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

SurveySensum

SEPTEMBER 13, 2023

In the dynamic landscape of B2B manufacturing, where innovation is the lifeblood of progress, the power of customer feedback cannot be overstated. Let’s dive in together and explore the world of B2B manufacturing feedback tools. What are B2B manufacturing feedback tools? Why should you use B2B manufacturing feedback tools?

Manufacturing 52

Manufacturing B2B Compliance NPS 52

SugarCRM

AUGUST 6, 2024

How can you identify and influence those hidden touchpoints? And, when B2B buyers are considering a purchase, they spend less than a fifth (17%) of their time meeting with potential suppliers. Online reputation across review sites, social media platforms, discussion forums and events has become crucial in purchasing decisions.

Sales 49

Sales Social Media Touchpoint B2B 49

Zendesk

AUGUST 24, 2021

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. According to an Accenture report , over 90 percent of B2B leaders believe that providing a great customer experience is the key to reaching their company’s goals. How B2B and B2C customer service differs.

B2B 52

B2B Customer Service B2C Finance 52

Customer Experience Matrix

SEPTEMBER 26, 2013

As customers interact across more channels, marketers need to not just meet them in every new location but recognize them and carry on a continuous conversation from one touchpoint to the next. Both the carrot of better results and the stick of customer expectations are ever-more-urgently driving marketers towards building better databases.

Predictive Analytics 97

Predictive Analytics CRM Social Media B2C 97

Retently

MARCH 14, 2023

NPS is a versatile metric popular across various B2B and B2C industries, including SaaS, healthcare, finance, insurance, and other industries where customer satisfaction and loyalty are critical for business success. Brands showcase positive feedback on their website or social media accounts.

NPS 137

NPS Net Promoter Score Customer Satisfaction Customer Feedback 137

PeopleMetrics

MARCH 25, 2022

CABs are particularly beneficial for companies that rely heavily on segments of high-impact customers , like: B2B companies that produce enterprise-level software or provide specialized professional services. Your customers’ time is valuable, particularly B2B customers and high-impact customers. Luxury B2C brands and service providers.

B2B 118

B2B Customer Feedback Start-ups Social Media 118

Aquire

AUGUST 11, 2021

Given the abundance of channels customers use — whether that’s mobile apps, social media, web, or email — serving customers seamlessly can be tough. With 77 percent of B2B buyers saying their purchase process was difficult, it’s important to ensure your check-out process in particular is smooth. Make purchasing easy.

Customer Experience 105

Customer Experience Omnichannel AI Social Media 105

Comm100

NOVEMBER 13, 2022

Whether it’s with live chat, SMS, social media, or email, customers can reach out and receive the same great experience. . Social media . Social media is a growing part of how customers interact with businesses. 45% of customers say that they share bad customer service experiences via social media. .

Customer Service 97

Customer Service Omnichannel Social Media AI 97