Callminer

FEBRUARY 27, 2019

Voice of the Customer (VoC) is a type of market research which aims to better understand current and prospective customers. When your customers share their voice in real-time with your organization, they expect you to listen, act and report back to them on progress.” – What is Voice of the Customer (VoC)?,

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. It’s tempting to start with VoC.

VOC 54

VOC B2B Customer Experience Close the Loop 54

Lumoa

FEBRUARY 9, 2023

B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

SurveySensum

DECEMBER 30, 2024

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things. What is CustomerGauge?

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

SurveySensum

DECEMBER 28, 2020

Are you planning to implement a VOC program? . In our first few episodes, we will discuss how you can create a VOC program from ground zero and then, how can you take that up to CX maturity? When we connect VOC with the business metrics such as revenue or churn, then it has a broader understanding. How to capture VOC data?

VOC 98

VOC Social Media B2C Voice of the Customer 98

ECXO

JULY 8, 2024

The Main Challenges Well-designed, technology-adoptable solutions are crucial in both B2B and B2C contexts. Consistency: Maintaining a consistent design language across all touchpoints helps in building a recognizable and trustworthy brand. However, perceptions of ease of adoption vary among individuals.

Touchpoint 156

Touchpoint Technology Technology VOC 156

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

SurveySensum

SEPTEMBER 19, 2022

What is the voice of the customer (VOC)? What is Voice of Customer (VOC)? Voice of the Customer (VOC) is made up of two things — experiences and expectations. VOC is a term that is used to describe the experience and expectations that customers have from a business. Launch VOC surveys for FREE. Customer interviews.

VOC 52

VOC Social Media Voice of the Customer Sentiment Analysis 52

SurveySensum

OCTOBER 5, 2020

For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. Today, I am going to share with you, What is a typical B2B SaaS customer journey? At what touchpoints and milestones should you launch feedback surveys? CSAT Survey.

B2B 52

B2B Net Promoter Score NPS VOC 52

ClearAction

FEBRUARY 23, 2015

For B2B in particular, find out who cares about what and why for each step of the customer experience journey. We think the customers' experience is about touchpoints with our company, but that's just one of many aspects of a customers' experience! ClearAction offers a CCXP Exam Prep Course.).

Customer Journey Map 96

Customer Journey Map Customer Experience Voice of the Customer VOC 96

SurveySensum

SEPTEMBER 15, 2023

Are you struggling to meet your B2B clients’ ever-changing needs in today’s fast-paced service industry? In the realm of B2B service, staying attuned to client feedback is more crucial than ever. They empower you to gather, analyze, and act upon the insights your B2B service clients provide. You’re not alone.

B2B 52

B2B NPS Sentiment Analysis Text Analytics 52

Lumoa

JUNE 30, 2022

That’s a limited view because your customers have many different touchpoints with your product and brand over time. If you run a B2B subscription model, maybe relationship-building and customer success are what you should focus on. The outcome of our VoC program should be clear analytics and reports describing your customer experience.

Customer Experience 103

Customer Experience VOC Voice of the Customer CX 103

SurveySensum

AUGUST 7, 2023

Struggling to make B2B customers happier? It’s time to unleash the potential of your B2B customer experience. With effective strategies like personalization, omnichannel customer support, and an efficient VOC Program, you pave the way for a seamless, convenient, and hassle-free customer journey.

B2B 52

B2B Customer Experience Omnichannel VOC 52

Confirmit

MARCH 1, 2018

In 2014, eir Large Business partnered with W5 to develop a Voice of the Customer (VoC) program that has enabled eir Business to research, create and promote a strong customer-centric strategy for the organization. The program has delivered true business benefits to eir Large Business.

B2B 40

B2B VOC Voice of the Customer Touchpoint 40

PeopleMetrics

FEBRUARY 25, 2022

Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business. These cycles involve a few steps: Identifying a touchpoint or customer problem to study. Collecting customer feedback about that touchpoint.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

ClearAction

FEBRUARY 23, 2015

For B2B in particular, find out who cares about what and why for each step of the customer experience journey. We think the customers’ experience is about touchpoints with our company, but that’s just one of many aspects of a customers’ experience! Customer Experience Journeys: Map for Actionability.

Customer Journey Map 77

Customer Journey Map Customer Experience VOC Voice of the Customer 77

ClearAction

MAY 24, 2016

B2B Customer Loyalty. B2B buying decisions are often complicated. B2B customers are leery of granting “sole supplier” status. Getting preferred supplier status is a huge coup for a B2B supplier. B2B Decision Influencers. B2B Customer Experience Influencers. And rightly so. High Stakes Winners.

B2B 59

B2B Manufacturing Legal Voice of the Customer 59

Waypoint Group

NOVEMBER 6, 2015

For example, most companies treat their top “strategic” customers (especially in B2B) very differently than smaller accounts. Critically important for B2B organizations: recognize that there really isn’t a “customer.” Remember that “surveys” are a touchpoint, and any bad experience can erode customer relationships.

B2B 49

B2B Net Promoter Score Finance NPS 49

Waypoint Group

MAY 17, 2018

I’ve come across many that feel NPS isn’t right, especially in B2B environments where there are multiple persona in any given account, many touchpoints, and generally characterized by relationships more than transactions. NPS can be quite controversial.

NPS 40

NPS Net Promoter Score B2B Touchpoint 40

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

Lumoa

APRIL 24, 2018

NPS is NOT the answer to everything like some would have us believe - especially in corporate / B2B key account management where long-term trust and relationship quality are key. Plus, NPS samples are insufficient i.e. of the total customer base how many responses would we need across a range of touchpoints to make NPS statistically valid?

NPS 126

NPS CX Net Promoter Score Close the Loop 126

Confirmit

NOVEMBER 15, 2020

After just five months, Louise successfully launched the Voice of the Customer program and created its first-ever Customer Service Week, providing staff with training to help them learn about the new VoC tool, understand results and bring customer feedback to life. For the full list of winners, see our press release.

CX 52

CX VOC Text Analytics Voice of the Customer 52

ClearAction

JUNE 25, 2023

Instead of relying on real-time VoC to respond to the small percentage of customers among the larger group who had the same problem, focus at least 50% of your energy on outer loop permanent resolution of the issue’s root causes. Ask the customer’s way, and report the manager’s way. So, monitor behaviors that prevent issues.

Artificial Intelligence 62

Artificial Intelligence CXM CX Data Mining 62

ClearAction

JUNE 29, 2023

This is in contrast to Experience Management maximizing brand allies via referrals and quick wins, and Touchpoint Management maximizing revenue (or productivity for employee experience or nonprofits or governments) by reversing and offsetting churn. Now is the time to embrace Experience Leadership as your primary focus.

CXM 62

CXM Non-Profits Invoicing Touchpoint 62

Confirmit

JUNE 4, 2018

You work hard to glean meaningful insights from the feedback you collect from your company’s Voice of the Customer (VoC) program. B2B organizations are always eager to know what other B2B companies are doing in the CX space. They often look to Confirmit for answers, based upon our deep experience in B2B.

Voice of the Customer 40

Voice of the Customer B2B VOC Touchpoint 40

Confirmit

SEPTEMBER 24, 2018

Provide a holistic view of customers across all touchpoints and all channels, across the entire customer journey. Improve VoC metrics like NPS® and correlate this improvement to revenue. capture the Voice of the Customer across all touchpoints and channels. 10 Steps to Creating an Effective VoC Program. INFOGRAPHIC.

Customer Experience Management 45

Customer Experience Management Customer Experience VOC CEM 45

Confirmit

SEPTEMBER 24, 2018

Provide a holistic view of customers across all touchpoints and all channels, across the entire customer journey. Improve VoC metrics like NPS® and correlate this improvement to revenue. capture the Voice of the Customer across all touchpoints and channels. 10 Steps to Creating an Effective VoC Program. INFOGRAPHIC.

Customer Experience Management 40

Customer Experience Management Customer Experience VOC CEM 40

Steven Van Belleghem

DECEMBER 6, 2021

That applies to both B2C and B2B businesses. At the same time, consumers are expecting the brands they do business with to be more human—making sure non-digital touchpoints are empathetic and impactful, supporting the employee experience, and, in many cases, demonstrating social purpose and corporate responsibility.

CX 123

CX Customer Experience Non-Profits Social Media 123

SurveySensum

FEBRUARY 11, 2022

The team guides you on everything that you need to know such as which touchpoint to gather feedback from, which metrics work better, and above all how to close the feedback loop to maximize growth. . Moreover, their teams will help you with when to launch which survey at which touchpoint. Best features . Closing the loop.

Close the Loop 52

Close the Loop Touchpoint NPS Customer Feedback 52

SurveySensum

JUNE 6, 2024

SurveySensum SurveySensum is an AI-enabled survey tool that enables users to create, launch, and analyze effective surveys across industries like B2B, NBFC, automotive, retail, SaaS, etc. 5 In the game of customer experience management, only listening to VOC is not enough, you also need to take action. G2 Review : 4.7/5

Non-Profits 52

Non-Profits Actionable Insights Start-ups Text Analytics 52

SurveySensum

MARCH 15, 2024

It lets you send NPS, CES, CSAT, product, onboarding, and many VOC surveys to your customers. It is a customer experience platform that provides necessary insights into your customer base across different industries like B2B, Fintech, Telecom, etc. It helps you identify and understand your customer base.

Text Analytics 52

Text Analytics NPS Outlook CX 52

eglobalis

AUGUST 19, 2024

We’ll also highlight real-world cases where companies have moved away from NPS in both B2B and B2C contexts. SAP SAP has begun phasing out NPS in favor of a more comprehensive but still very slowly, VoC program and other more dynamic metrics. NPS: A Misleading Metric For B2B In Unprecedented Times? Eglobalis, [link].

NPS 465

NPS Net Promoter Score VOC Actionable Insights 465

1 to 1

JULY 25, 2024

The Need for Comprehensive Metrics in B2B and B2C Contexts In B2C environments, where interactions are more transactional, NPS can be a useful indicator of customer advocacy. However, in B2B settings, characterized by complex decision-making and long-term relationships, NPS often falls short.

Sentiment Analysis 20

Sentiment Analysis Customer Feedback Net Promoter Score NPS 20

Confirmit

MAY 29, 2018

NPS® for B2B companies – Bain and Company. And much more if you follow best practices around implementing successful VoC programs. Transactional NPS Scores at key touchpoints, for example post-purchase or after a support call. Case study: Siemens Corporation using NPS. Quick Facts About NPS. Is NPS® a Percentage?

Net Promoter Score 40

Net Promoter Score NPS Close the Loop Customer Loyalty 40

PeopleMetrics

APRIL 17, 2025

What emerged is a modern roadmap for any company looking to build or evolve their Voice of Customer (VoC) program today. This is the ultimate checklist based on that work combining timeless VoC fundamentals with the incredible new possibilities AI brings to the table. Know where you are on your VoC journey. Especially in B2B.

VOC 62

VOC AI Close the Loop Machine Learning 62

PeopleMetrics

JUNE 4, 2019

Are they businesses ( B2B ) or consumers ( B2C )? The answer to this question is key to creating a world-class VoC program. While VoC looks different in B2B than in B2C, the idea of using it to retain customers and reduce churn is still central to both. Clients in the B2B space, however, almost always have a high CLV.

VOC 122

VOC B2C B2B CEM 122

PeopleMetrics

MARCH 6, 2025

Customers often like these short surveys because they're quick and painless, and companies like them because they generate high response rates (often 30%+ for B2C and 50%+ for B2B). If your goal is to improve specific touchpoints based on recent experiences, NPS alone wont cut it. But there's no free lunchand heres the catch.

Net Promoter Score 117

Net Promoter Score Text Analytics NPS Actionable Insights 117