ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. On the positive side, managers are typically engaged in closing the loop with dissatisfied survey participants.

VOC 62

VOC B2B Close the Loop Non-Profits 62

Waypoint Group

AUGUST 1, 2018

Consider that there are two types of loyalty: Behavioral loyalty, which is often the mantra of B2C companies that measure loyalty through repeat purchase behavior, and. I hope you don’t just want a vanity metric… I think we’re all tired of those NPS press releases that promote a company’s own artificially-high/gamed Net Promoter Score.

Net Promoter Score 56

Net Promoter Score Close the Loop Key Driver Analysis NPS 56

PeopleMetrics

FEBRUARY 25, 2022

For example, B2B and B2C voice of customer programs have several critical differences to understand as you start collecting data. A few common examples include: Net promoter score (NPS). Segment-specific metrics, like NPS or CSAT among a defined segment of high-impact customers (HIC). CX metrics and KPIs.

Net Promoter Score 71

Net Promoter Score CX Customer Experience Touchpoint 71

Waypoint Group

DECEMBER 3, 2015

And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work. It’s familiar and easy find a free website that will tally up the responses and pop out an NPS. Closing the loop is a must. Too much can happen in a year for this to be effective.

Gaming 40

Gaming B2B CX B2C 40

Waypoint Group

DECEMBER 3, 2015

And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work. It’s familiar and easy find a free website that will tally up the responses and pop out an NPS. Closing the loop is a must. Too much can happen in a year for this to be effective.

B2B 40

B2B Customer Experience B2C Close the Loop 40

Qualtrics

AUGUST 22, 2019

CX in B2B is a different ball game than B2C. While the B2B sector can look to B2C for some CX inspiration (and evidence of the rewards), there are a number of differences that must be considered. Experience data , like NPS or text and voice sentiment , tells you why your program performed the way it did.

B2B 29

B2B CX B2C Close the Loop 29

PeopleMetrics

MAY 4, 2020

Recover alerts can be triggered off NPS, a specific question asking if there was a problem, or any other question where a negative response means the customer had a poor experience. For B2C companies with large numbers of customers, recover alert follow-up should be prioritized by the customer’s customer lifetime value (CLV).

Close the Loop 78

Close the Loop VOC CEM NPS 78

Confirmit

MAY 29, 2018

Close the loop with individual or group of customers to respond to their feedback. Evaluate the impact of these improvements on your customer metrics, like NPS®, as well as your business KPI’s, like revenue, costs and churn. Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc.,

Voice of the Customer 40

Voice of the Customer VOC Net Promoter Score Customer Journey Map 40

Qualtrics

APRIL 14, 2021

A quick search for successful CX examples will no doubt throw up case study after case study from iconic B2C companies like American Express , Under Armour , and BMW. At the core, there are some similarities between B2C and B2B businesses — you rely on customers, and for them the experiences you deliver are everything.

B2B 26

B2B Close the Loop CX B2C 26