Remove B2C Remove CRM Remove Customer Relationship
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Widely adopted across industries, NPS has faced increasing scrutiny for its limitations in offering a complete view of the customer experience. This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. Choose what matches your organization.

NPS 373
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Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis

ECXO

Gartner predicts that over 75% of organizations will move away from using NPS as a primary metric for customer service and support by 2025. The simplicity of NPS fails to capture the complexities of customer relationships and experiences, which are vital for improving satisfaction.

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The Evolution of Business Relationships: Not B2B nor B2C, but H2H

ECXO

The Evolution of Business Relationships: Not B2B nor B2C, but H2H In the ever-evolving world of business, a new paradigm is emerging that transcends traditional models and approaches to commerce, which I am a big defender of. Social media platforms offer a space for authentic storytelling and community building.

B2C 156
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights. While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges. Article authored by Ricardo Saltz Gulko.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. Article authored by Ricardo Saltz Gulko.

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A new era of conversational CRM connects customer conversations across your business

Zendesk

At Zendesk, we’ve long talked about the value and importance of fostering customer relationships. They are the foundation upon which customer loyalty is built, and these customer relationships are anchored in conversations. This is a step beyond what a traditional CRM has offered. The proof is in the data.

CRM 98
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Part 2: Helping Companies Build Stronger Customer Relationships

TeamSupport

In November of this year, CIO Review will feature TeamSupport as a Top 20 CRM Solution. They sat down with TeamSupport co-founder and COO Eric Harrington to talk about customer support in the time of COVID and building strong customer relationship in Part 1 of this series. The future is also about Customer Success.