ECXO

JULY 29, 2024

This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights. While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges.

Customer Experience 380

Customer Experience Net Promoter Score VOC Scorecard 380

eglobalis

JUNE 27, 2024

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. Customer surveys remain fundamental for gathering direct feedback.

Customer Experience 369

Customer Experience Net Promoter Score VOC Government 369

Callminer

FEBRUARY 27, 2019

Customers are very responsive to positive and negative treatment, and a little can go a long way for both.” — Nick Metka, CEO of Insight, The Essential Guide to Voice of the Customer , Gainsight; Twitter: @gainsighthq. Choose a customer survey methodology that aligns with your brand. demographics) and implicit (i.e.

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

Lumoa

FEBRUARY 6, 2018

Companies do marketing, sales and CRM – the customer does the experience! Matt Dixon, Keynote Speaker and Author, Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group @matthewxdixon | blog “I see the end of the traditional customer survey as we know it.

CX 121

CX Customer Experience Education Machine Learning 121

Qualtrics

MARCH 14, 2019

Understand EVERY customer at EVERY key moment. Customer surveys are just one way to gather feedback — but what about all those interactions with customers that go entirely unnoticed like phone calls with support agents or social media and online reviews left on sites like Yelp or Google? See XM Mobile in action.

Innovation 46

Innovation Customer Experience B2B B2C 46

PeopleMetrics

FEBRUARY 25, 2022

Define the specific experiences, touchpoints, or "moments of truth" in your customer journey that you want to learn more about and improve. Measure your performance using customer surveys. What do customers think about the current state of the experience or touchpoint? CX metrics and KPIs.

Net Promoter Score 71

Net Promoter Score CX Customer Experience Touchpoint 71

Zendesk

APRIL 1, 2021

Customer experience is emerging as a critical differentiator, able to drive or destroy brand loyalty. Fifty percent of customers surveyed in the Zendesk Customer Experience Trends Report 2021 said customer experience was more important to them now than it was a year ago.

B2B 52

B2B Sales CRM B2C 52