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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction.

NPS 396
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The Evolution of Business Relationships: Not B2B nor B2C, but H2H

ECXO

The Evolution of Business Relationships: Not B2B nor B2C, but H2H In the ever-evolving world of business, a new paradigm is emerging that transcends traditional models and approaches to commerce, which I am a big defender of. While H2H emphasizes human connections, technology plays a pivotal role in facilitating these relationships at scale.

B2C 156
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The ultimate marketing technology stack for 2019

Intercom, Inc.

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.

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Looking Ahead at CRM Trends for 2018

SugarCRM

For many, CRM trends for the New Year seem pointless for three main reasons: long technology development cycles, the industry’s obsession with one or two big ideas over the course of multiple years, and journalists’ penchant for trends that are either too obvious or too outlandish to really drive value.

CRM 54
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

Companies do marketing, sales and CRM – the customer does the experience! Also, new tech solutions such as AI and machine learning have been getting a lot of attention. AI and machine learning make customer listening and Voice of Customer analysis—at scale—suddenly possible in a way it wasn’t before. And why not?

CX 121
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How to Develop and Implement a Customer Experience Strategy

Lumoa

Whether you work in B2B or B2C, CX is the sum of all thoughts, feelings, experiences and reactions the customer is left with. This means breaking the barriers around IT, CRM, digital marketing, branding, sales, customer service, and e-commerce. CX is the customers’ experience of the product or service itself.

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10 CustomerGauge Alternatives to Redefine Customer Success

SurveySensum

Medallia B2B and B2C businesses Real-time feedback management Customer journey mapping Text and sentiment analysis Analytical dashboards Contact Medallia for pricing details 4.5 It combines the power of AI and machine learning to help you create smarter surveys, collect high-quality responses, and uncover insights faster.