Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118

B2C B2B Social Media Start-ups 118

Intercom, Inc.

NOVEMBER 11, 2020

But how are support leaders staying ahead of rising conversation volumes and sky-high customer expectations? Today, modern customers expect both personal and efficient support. Discover five trends transforming customer support. Our new report reveals that conversational, messenger-based support is key.

B2C 145

B2C Customer Expectations B2B Customer Satisfaction 145

Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Some, through culture, discipline, and purpose have succeeded in creating consistent, positive experiences which are appealing to customers and which customers consider worthy of passing along through informal conversation and recommendation.

CEM 156

CEM Customer Experience B2C Customer Loyalty 156

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Zendesk

MAY 11, 2022

At Zendesk, we’ve long talked about the value and importance of fostering customer relationships. They are the foundation upon which customer loyalty is built, and these customer relationships are anchored in conversations. More than 70% of customers expect conversational experiences when engaging with a company.

CRM 98

CRM B2C Compliance Customer Relationship 98

Beyond Philosophy

NOVEMBER 28, 2017

Since 2005, over 50,000 respondents, in 49 countries and multiple b2b and b2c industries have participated in research incorporating the Hierarchy model emotions. In this post, we are addressing the perceived value influence of emotions and memory on b2b and b2c customers. Some additional stats: We have asked approximately 4.5

E-commerce 83

E-commerce B2C Artificial Intelligence B2B 83

Zendesk

JUNE 1, 2021

Customers want to feel seen and understood by the brands they love and buy. According to the Zendesk Customer Experience Trends Report , 76 percent of customers expect personalization during their online experiences, including recommendations based on their previous purchases. Create comprehensive customer profiles.

Social Media 86

Social Media B2C CRM B2B 86

Callminer

FEBRUARY 27, 2019

While the cost of in-person interviews is the highest among all forms of interview, it is still considered to be the most useful form for building trusting customer relationships. B2B organizations will want to segment customers by objectives and personas using both explicit (i.e. demographics) and implicit (i.e.

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

TeamSupport

JUNE 29, 2020

Managing B2B customer support relationships is very different than managing individual consumers (B2C). When handling customer issues at a company level, you have to manage multiple contacts per customer, multiple tickets per company, and usually multi-layered issues.

Sentiment Analysis 59

Sentiment Analysis B2B Machine Learning B2C 59

SurveySensum

DECEMBER 4, 2024

It asks the customers how likely they are to recommend the company’s products or services to others, typically on a 5 or 11-pointer scale. And an NPS score can be from -100 to 100 and can provide insights into a bank’s overall customer experience. Show customers that their opinions matter and that their feedback leads to change.

NPS 52

NPS Net Promoter Score Close the Loop Customer Loyalty 52

Totango

JULY 18, 2018

Instead of being locked in to a particular customer relationship for the typical multi-year life span of an on-premise software contract, customers often have the power to switch to a competitor every month. Digitization of the customer experience. Increased Customer Expectations.

Customer Satisfaction 57

Customer Satisfaction B2C Customer Relationship Customer Retention 57

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

B2B 49

B2B Customer Experience B2C NPS 49

Aquire

NOVEMBER 1, 2021

For example, you could point a customer in the direction of a competitor’s product if it’s better placed to meet their needs. Although it won’t immediately help your bottom line, it will help foster trust and create better customer relationships in the long term. What is customer engagement? Use the right technology.

Social Media 98

Social Media Omnichannel Touchpoint Start-ups 98

Zendesk

OCTOBER 20, 2023

Businesses of any size, type, or industry can use a customer service plan to improve their customer experience. Startups use customer service plans to establish a foundation for building customer relationships and loyalty from day one. Here are examples of what a B2B and B2C customer service plan might look like.

Customer Service 52

Customer Service Customer Journey Map B2C B2B 52

Retently

MARCH 14, 2023

NPS surveys focus on existing customers who have already purchased and used the product to measure their loyalty and satisfaction with the brand, including customer service, UI/UX, operations, etc. Timing Product reviews are gathered after a customer purchases and engages with the product.

NPS 137

NPS Net Promoter Score Customer Satisfaction Customer Feedback 137

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of customer maturity is quite low today in terms of ease, actionability, and strategic use.

VOC 62

VOC B2B Close the Loop Non-Profits 62

VOZIQ

APRIL 14, 2023

Customer relationship dynamics have been changing drastically over the past years. With customer expectations rising dramatically and businesses implementing a personal and far more attentive approach than before, CRM has now become a crucial element of customer retention.

Customer Service 40

Customer Service Entertainment Social Media B2C 40

VOZIQ

APRIL 14, 2023

Customer relationship dynamics have been changing drastically over the past years. With customer expectations rising dramatically and businesses implementing a personal and far more attentive approach than before, CRM has now become a crucial element of customer retention.

Customer Service 40

Customer Service Entertainment Social Media B2C 40

Zendesk

JUNE 30, 2022

More DIY-type customers may seek out troubleshooting guides on your website to address the issue independently. Customers expect immediate results. In fact, more than two-thirds of consumers equate a positive customer service experience with a fast resolution. It’s not enough to solve issues. Use automation tools.

Sales 98

Sales Non-Profits Social Media Customer Retention 98

Steven Van Belleghem

NOVEMBER 27, 2022

But it’s more and more linked to the customer experience as well because an increased amount of customers expect organizations to become part of the solution. And that is a whole new type of loyalty and long term customer relationship that’s perfect for these difficult times. As is Walmart.

Customer Experience 96

Customer Experience CX Start-ups Gaming 96

SugarCRM

MAY 6, 2021

No matter their profile, companies are improving their customer experience (CX). As customer expectations increase, companies are rising to meet them but within increased technological literacy, customers continue to expect more. . Today, 75% of organizations claim an increased investment in CX technology.

Social Media 47

Social Media B2C CX CRM 47

Neosperience

JULY 25, 2023

According to recent research by the Omnichannel Customer Experience Observatory at Politecnico di Milano, 60% of multichannel experiences do not meet customer expectations. Just over one in four companies , even more alarmingly, has adopted advanced Customer Relationship Management (CRM) tools.

Omnichannel 52

Omnichannel Technology Technology Artificial Intelligence 52

SurveySensum

JULY 28, 2023

Regardless of where you belong – B2B or B2C your customers want much more than a single easy transaction. And much more… So, are you offering and staying updated with their expectations? .’ And as personal and professional experiences merge, customers expect convenience in B2B interactions as well.

B2B 52

B2B Customer Experience Artificial Intelligence Omnichannel 52

Waypoint Group

DECEMBER 18, 2019

[This week’s post provided with our thanks by Paul Piazza , head of global Customer Success and Support for Reciprocity Labs, providers of ZenGRC. Customer relationships are constantly evolving. Know what is changing sentiment from the root-cause by understanding customer expectations.

B2B 40

B2B Start-ups B2C Customer Satisfaction 40

Waypoint Group

JUNE 7, 2018

Waiting for financial results is too late; it behooves every company to embed a simple and repeatable set of steps that strengthen customer relationships over time. If yes, are they sufficient to meet customers’ expectations? Or are you just hitting them with automated emails? Your key stakeholders (i.e.

B2B 40

B2B VOC B2C Start-ups 40

1 to 1

JULY 25, 2024

The simplicity of NPS fails to capture the complexities of customer relationships and experiences, which are vital for improving satisfaction. Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions.

Sentiment Analysis 20

Sentiment Analysis Customer Feedback Net Promoter Score NPS 20

eglobalis

AUGUST 19, 2024

While NPS provides a quick snapshot of customer sentiment, it often oversimplifies complex customer relationships, leading to frustration among businesses seeking deeper insights. We’ll also highlight real-world cases where companies have moved away from NPS in both B2B and B2C contexts.

NPS 471

NPS Net Promoter Score VOC Actionable Insights 471

SugarCRM

AUGUST 19, 2019

Driven by the phenomenal pace of technology and ever-increasing customer expectations, modern manufacturing businesses – from producers through to wholesalers and distributors – have had to adapt to a entirely new set of rules. The global manufacturing industry is changing rapidly.

Manufacturing 20

Manufacturing Sales CRM Predictive Analytics 20

eglobalis

DECEMBER 4, 2024

Assertions that advancements in artificial intelligence (AI) and automation will replace human-led CX strategies overlook the complexity of customer relationships, the role of cultural nuances, and the limitations of technology in addressing human-centric needs across both B2B and B2C environments.

B2B 441

B2B Artificial Intelligence AI Construction 441

Qualtrics

APRIL 14, 2021

A quick search for successful CX examples will no doubt throw up case study after case study from iconic B2C companies like American Express , Under Armour , and BMW. At the core, there are some similarities between B2C and B2B businesses — you rely on customers, and for them the experiences you deliver are everything.

B2B 26

B2B Close the Loop CX B2C 26