Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

eglobalis

AUGUST 19, 2024

We’ll also highlight real-world cases where companies have moved away from NPS in both B2B and B2C contexts. Frustrations with NPS Oversimplification of Customer Sentiment NPS categorizes customers into promoters, passives, and detractors based on a single question. This is the final part of my trilogy about NPS.

NPS 308

NPS Net Promoter Score VOC Actionable Insights 308

ECXO

JUNE 15, 2021

It’s not a project that you start and finish nor just about offering great customer service. Customer-centricity results as an outcome offering a great experience to the customer across all touchpoints: from the awareness stage, through the purchasing process and finally through the loyalty process.

Customer Satisfaction 348

Customer Satisfaction B2C Omnichannel CX 348

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Business Growth 228

Business Growth Touchpoint Sales Technology 228

ECXO

APRIL 13, 2023

Cultural norms – cultural norms and values may influence customer expectations and behaviour, such as the importance of punctuality in Switzerland or the emphasis on hospitality in Italy. This may lead to slower decision-making, and difficulty in implementing customer-centric initiatives. What do customers expect?

Customer Experience 156

Customer Experience CX B2B Hospitality 156

Zendesk

OCTOBER 20, 2023

Managers, supervisors, and team leads use the plan to oversee the success of customer service strategies, find areas of improvement, and ensure that teams follow the guidelines and procedures. Because their customer bases are different, their customers have unique customer service needs and preferences.

Customer Service 52

Customer Service Customer Journey Map B2C B2B 52

SurveySensum

NOVEMBER 22, 2021

Why is the Outer Customer Feedback Loop important? . How to make the Outer Customer Feedback Loop successful? Difference between closed-loop feedback in B2B and B2C. How to close the feedback loop in B2C? It eventually improves your response rate when the customers feel that their feedback is taken into consideration.

Close the Loop 52

Close the Loop B2C B2B Customer Feedback 52

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys.

Net Promoter Score 107

Net Promoter Score Customer Experience B2C CEM 107

PeopleMetrics

FEBRUARY 25, 2022

These are the most frequently asked questions about customer experience. What is customer experience? Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business.

Net Promoter Score 71

Net Promoter Score CX Customer Experience Touchpoint 71

ECXO

DECEMBER 20, 2023

Next, your customers have become your biggest regulators and they aren’t impressed with just any personalisation. Add in the fact some B2B, and certainly B2C companies, are still struggling with data management. They are also cautious about sharing their data. Relevancy is your strongest currency (more on this in a moment).

Customer Experience 156

Customer Experience B2B AI Machine Learning 156

Neosperience

JULY 25, 2023

For a company, however, being present with its products and services on different touchpoints is no longer enough : in the face of a complex and fragmented Customer Journey, it is time to evolve the Digital Customer Experience from simple multichannel to omnichannel.

Omnichannel 52

Omnichannel Technology Technology Artificial Intelligence 52

PeopleMetrics

JANUARY 24, 2022

All customers being treated the same – in CX programs, customers are often treated equally despite clear evidence that some customers contribute more and their expectations are different. These trends have created what I believe is the next frontier in CX – high-impact customer experience.

CX 90

CX B2B Artificial Intelligence Text Analytics 90

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys.

Net Promoter Score 60

Net Promoter Score Customer Experience B2C CEM 60

Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Some, through culture, discipline, and purpose have succeeded in creating consistent, positive experiences which are appealing to customers and which customers consider worthy of passing along through informal conversation and recommendation.

CEM 156

CEM Customer Experience B2C Customer Experience Management 156

1 to 1

JULY 25, 2024

The simplicity of NPS fails to capture the complexities of customer relationships and experiences, which are vital for improving satisfaction. Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions.

Sentiment Analysis 20

Sentiment Analysis Customer Feedback NPS Net Promoter Score 20

Callminer

FEBRUARY 27, 2019

B2B organizations will want to segment customers by objectives and personas using both explicit (i.e. B2C customers will want to further include key performance indicators such as RFM (Recency Frequency Monetary), loyalty program attributes and a heavy dose of social media behaviors. “As demographics) and implicit (i.e.

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

Qualtrics

JULY 4, 2019

Felicity Holdgate is the company’s Global Director of Customer Experience, and is leading the company’s efforts to be a leader in the B2B CX space. In this profile, she explains the importance of frontline staff, the future of B2B CX and what can be learned from B2C brands. B2B CX lags behind B2C ever so slightly, but it’s catching up.

CX 36

CX B2C B2B Touchpoint 36

Execs In The Know

OCTOBER 15, 2023

These highlight the critical importance of operationalizing AI with CX at scale for businesses to stay competitive and thrive in the evolving landscape of technology and customer expectations. Going from a cost center to an actual profit center is no longer a goal, it’s an expectation.

AI 52

AI Artificial Intelligence CX Compliance 52

Aquire

NOVEMBER 1, 2021

Being on social media isn’t optional for brands these days, your customers expect it. While the content for B2C audience is mostly focused on generating awareness, B2B content revolves around providing straightforward solutions that build trust. Types of customer engagement. Customer engagement has a very broad scope.

Social Media 98

Social Media Omnichannel Touchpoint Start-ups 98

SurveySensum

JANUARY 12, 2024

For any firm that wants to stand out in the market, it is essential that they make their customers feel valued and special. Create Customer Journey Maps for Seamless Experiences Develop comprehensive customer journey maps to understand touchpoints and pain points.

Customer Feedback 52

Customer Feedback Customer Journey Map Social Media Sentiment Analysis 52

SurveySensum

SEPTEMBER 19, 2022

Every business wants to listen to its customers and take corrective measures. The voice of the customer gives proper insight into what customers feel and helps decision makers to update their roadmap in the direction of the customers’ expectations. Reduce customer churn.

VOC 52

VOC Social Media Voice of the Customer Sentiment Analysis 52

Lumoa

NOVEMBER 30, 2022

Not only are online retailers enjoying massive revenue from their customers (expected to be over $6 trillion in 2022 ), but the platforms themselves are also becoming increasingly sophisticated. Now, technologies such as AI and machine learning are driving highly personalized customer experiences.

Retail 78

Retail AI Customer Experience E-commerce 78

Beyond Philosophy

JUNE 7, 2016

Maybe Merriam-Webster thinks that lagniappe has caught on, but customers would be hard-pressed to find it consistently in experiences they receive from most b2b and b2c organizations. Chip has written that “We are reaching the limits of value-added service (taking what customers expect and adding more).

Customer Experience 74

Customer Experience B2C Touchpoint B2B 74

Intercom, Inc.

JANUARY 25, 2023

Make sure your customers are aware of the full suite of features your solution offers and know how to take the most value out of them. Most touchpoints of the customer journey will be inside the product. Liam: Where does the B2B customer journey come into this? And guess what? They want the power to get the job done.

B2B 118

B2B Customer Acquisition Start-ups Sales 118

SugarCRM

NOVEMBER 8, 2022

As a large, global distributor of B2C goods focused on making the lives of outdoor enthusiasts easier, it’s no surprise that the company has experienced exponential growth on several fronts—especially within its sales organization. .” How Backcountry and SugarCRM Aligned on Shifting Customer Needs.

Sales 26

Sales Sports CRM B2C 26

CX Journey

FEBRUARY 23, 2016

Those are just a few examples of why I wanted to revisit a question I posed in a post I wrote two years ago: If you work for a B2B company, is customer experience still an important focus? Clearly, there are differences between B2B companies and customers and their counterparts on the B2C side. In short, yes.

B2B 56

B2B Customer Experience Contact Center B2C 56

Comm100

SEPTEMBER 10, 2018

When Dimensional Research conducted a survey on the long-term impact of excellent customer service, they found that 62% of B2B customers and 42% of B2C customers purchased a product after having a good customer experience.

Customer Service 45

Customer Service B2C Non-Profits Customer Journey Map 45

C3Centricity

NOVEMBER 4, 2020

Clearly, things have changed dramatically and businesses, both B2C and B2B are scrambling to catch up. Here are some thoughts about what is important to know when trying to meet our stay-at-home customers’ changing desires: FROM TEXT TO VOICE. CUSTOMER JOURNEY. This is where total integration of all touchpoints is vital.

ML 71

ML AI Artificial Intelligence Customer Satisfaction 71

Steven Van Belleghem

DECEMBER 6, 2021

Customers are smarter than ever and know what a good CX looks and feels like. That applies to both B2C and B2B businesses. To remain competitive, businesses must keep up with what customers feel are most important, that includes customer service and convenience. Going forward, this will not be enough.

CX 123

CX Customer Experience Non-Profits Social Media 123

SugarCRM

AUGUST 19, 2019

Driven by the phenomenal pace of technology and ever-increasing customer expectations, modern manufacturing businesses – from producers through to wholesalers and distributors – have had to adapt to a entirely new set of rules. Manufacturers who get this right understand the importance of customer experience.

Manufacturing 20

Manufacturing Sales Predictive Analytics CRM 20

Intercom, Inc.

MARCH 12, 2020

Customer service is a philosophy , and if companies don’t embrace it, they’ll wither. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. “ Customers’ expectations are changing based on what’s available out there. What makes a member

Start-ups 164

Start-ups Entertainment Customer Service Artificial Intelligence 164

Lumoa

OCTOBER 31, 2018

As more industries continue to be disrupted by smaller, more agile, niche specialists who are better able to meet the needs and expectations of customers, larger, legacy businesses are at serious risk of losing relevance with their customers and potentially ceasing to exist. Customers want unique, special and innovative.

CX 60

CX Customer Experience Machine Learning Artificial Intelligence 60

Qualtrics

APRIL 14, 2021

A quick search for successful CX examples will no doubt throw up case study after case study from iconic B2C companies like American Express , Under Armour , and BMW. At the core, there are some similarities between B2C and B2B businesses — you rely on customers, and for them the experiences you deliver are everything.

B2B 26

B2B Close the Loop CX B2C 26