PeopleMetrics

MAY 12, 2022

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Creating an amazing customer experience (CX) is an intentional process. Customer journey mapping is a foundational part of that process.

Customer Journey Map 62

Customer Journey Map Touchpoint Net Promoter Score B2C 62

Waypoint Group

SEPTEMBER 2, 2015

This week I want to shift to another popular B2C oriented CX practice that needs to be augmented a bit for true impact in B2B. Customer Journey Mapping has become a popular tool in the CX space and it’s a great starting point for understanding how your customers flow through the different touchpoints of your company.

Customer Journey Map 60

Customer Journey Map B2B B2C Touchpoint 60

Experience Investigators

NOVEMBER 30, 2021

Developing CX Personas: The Step Before Journey Mapping. In my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the Customer Journey Mapping process. CX Personas are fictionalized archetypes representing your customer.

Customer Journey Map 133

Customer Journey Map Customer Experience Touchpoint CX 133

SurveySensum

DECEMBER 30, 2024

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things. What is CustomerGauge?

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. Most of customer journey maps focus solely on customers.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

Callminer

FEBRUARY 27, 2019

B2B organizations will want to segment customers by objectives and personas using both explicit (i.e. B2C customers will want to further include key performance indicators such as RFM (Recency Frequency Monetary), loyalty program attributes and a heavy dose of social media behaviors. “As demographics) and implicit (i.e.

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. Most of customer journey maps focus solely on customers.

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

Zendesk

OCTOBER 20, 2023

A customer persona includes: Demographics Personal information Needs and pain points Personal goals and motivations Preferred communication channels Before diving into your customer persona, consider data and analytics from your current customers, review prior feedback and surveys, and interview current customer service agents as a starting point.

Customer Service 52

Customer Service Customer Journey Map B2C B2B 52

PeopleMetrics

FEBRUARY 25, 2022

These are the most frequently asked questions about customer experience. What is customer experience? Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

1 to 1

APRIL 10, 2025

Why CX Needs to Be Aligned with Business Strategy CX directly impacts revenue Companies with superior CX achieve higher customer lifetime value (CLV) , lower churn , and increased cross-sell and upsell opportunities. Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency.

B2B 26

B2B CX CX Transformation Net Promoter Score 26

Kerry Bodine

JULY 10, 2017

Grab some of your colleagues, several packs of sticky notes, and a handful of Sharpie markers—and start by writing down all of the actions you believe your customers take as they try to accomplish their goals. Next, outline the physical, digital, and human touchpoints that you think they interact with. Remember that you’re not alone.

B2C 85

B2C Start-ups Touchpoint B2B 85

Lumoa

MARCH 12, 2023

Typically, information about each customer would be stored only in the tool with which they interact. Having a full view of customers across all touchpoints and from every channel means that you can better understand customer needs, preferences, and behaviors. It gives you a holistic view of your customers.

Customer Experience 78

Customer Experience Customer Journey Map Sentiment Analysis NPS 78

Customer Bliss

JUNE 20, 2017

” This is some degree of customer journey mapping. But then she began thinking about the preparation, emotional journey, and anticipation — i.e. getting your kids up, getting them ready for the train ride to the Stampede, etc. One major lesson during that time: “When does the experience begin?”

Innovation 80

Innovation Healthcare Customer Experience Net Promoter Score 80

Shep Hyken

OCTOBER 6, 2022

With these questions and thoughts in the back of my mind, I decided to turn to our data of research with many organizations and calculate the value of customer emotional attachment compared to the typical customer journey map touchpoints.

Predictive Analytics 65

Predictive Analytics Customer Journey Map Touchpoint Customer Relationship 65

Gainsight

NOVEMBER 18, 2019

Post-it notes are everywhere, laying out our customer journey map. The journey map ends up sitting on a SharePoint somewhere, unshared and unused. The reality is, B2B customer journey mapping is uniquely tough. Conduct in-person interviews with your customers. Minimal impact.

B2B 9

B2B Customer Journey Map Gambling Touchpoint 9

SurveySensum

JANUARY 12, 2024

The Problem with Generic Feedback: 5 Strategies for Humanizing Customer Feedback: Embrace Active Listening: Go Beyond Numbers: Understand Emotions: Personalize Engagement: Embrace Transparency and Collaboration: Humanize Your Communication: Tips to Help you Create Personalized Engagement with your Customers.

Customer Feedback 52

Customer Feedback Customer Journey Map Social Media Sentiment Analysis 52

ClearAction

DECEMBER 27, 2017

” This has led to creation of common processes and systems for B2B and B2C client groups, rather than separate endeavors. Business-to-Business Customer Experience: What’s It Like? B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views. Customer Experience ROI Opportunities in B2B Touchpoints.

Customer Experience 54

Customer Experience B2B Voice of the Customer Customer Journey Map 54

Comm100

SEPTEMBER 10, 2018

When Dimensional Research conducted a survey on the long-term impact of excellent customer service, they found that 62% of B2B customers and 42% of B2C customers purchased a product after having a good customer experience.

Customer Service 45

Customer Service B2C Non-Profits Customer Journey Map 45

Kerry Bodine

NOVEMBER 15, 2017

You mentioned a regression analysis that showed that journeys are better predictors than individual touchpoints of customer satisfaction and likelihood to recommend. You can find more information about their research my blog post entitled Why You Need To Measure Journeys—Not Just Touchpoints.

Customer Journey Map 48

Customer Journey Map Contact Center Touchpoint Start-ups 48

ClearAction

DECEMBER 31, 2015

Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. All too often, it is assumed that B2B needs to be doing the same thing that B2C companies are doing, or that B2B companies are way behind B2C.

Customer Experience 54

Customer Experience Net Promoter Score Voice of the Customer B2B 54

Intercom, Inc.

MARCH 12, 2020

Customer service is a philosophy , and if companies don’t embrace it, they’ll wither. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. This transcends across B2B and B2C. So many of my clients have multiple customer journey maps.

Start-ups 164

Start-ups Entertainment Customer Service Artificial Intelligence 164

Confirmit

MAY 29, 2018

Understand your customers’ expectations better. Evaluate (and prevent) the risk of your customers churning. Measure your customers’ satisfaction at different touchpoints across the customer journey, and across your various products and/or services. When to Collect the Voice of the Customer?

Voice of the Customer 40

Voice of the Customer VOC Customer Journey Map Net Promoter Score 40