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The Evolution of Business Relationships: Not B2B nor B2C, but H2H

ECXO

The Evolution of Business Relationships: Not B2B nor B2C, but H2H In the ever-evolving world of business, a new paradigm is emerging that transcends traditional models and approaches to commerce, which I am a big defender of. Social media platforms offer a space for authentic storytelling and community building.

B2C 156
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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

More productively, the deal also shifted discussion from components within a marketing suite to where marketing systems fit within the larger world of unified customer management. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems.

B2C 95
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights. While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Publicizing you spoke, we listened improvements for instance, announcing that a new support portal was launched in response to customer requests for easier access not only markets the enhancements but also encourages more customers to offer feedback when they see it leads to action. This is an advantage in gathering rich feedback.

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B2B customer service: What it is and how to do it right

Zendesk

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. According to an Accenture report , over 90 percent of B2B leaders believe that providing a great customer experience is the key to reaching their company’s goals. How B2B and B2C customer service differs.

B2B 98
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Your Net Promoter Score is Irrelevant

Retently

The Science Behind Net Promoter Score Volatility While Net Promoter Score is a metric that quantifies your customer satisfaction, there is no absolute number of clients you should interview during your customer satisfaction survey to get a statistically significant NPS.