Retently

MARCH 14, 2023

By tapping into the voice of the customer , companies can gain a deeper understanding of customer needs and craft meaningful experiences that foster loyalty. Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. So, let’s get started.

NPS 137

NPS Net Promoter Score Customer Satisfaction Customer Feedback 137

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Retently

JULY 16, 2024

Over the years, Net Promoter Score has proven to be a key customer satisfaction metric. But here’s the thing: while NPS can give you a quick snapshot, focusing only on the score can sometimes make you miss the bigger picture. The score itself is highly volatile , causing frustration within the Customer Success department.

Net Promoter Score 148

Net Promoter Score NPS Customer Satisfaction B2C 148

SurveySensum

DECEMBER 30, 2024

CustomerGauge is well known for its advanced capability in customer loyalty measurement via NPS; however, it doesnt have the perfect solution for every business. While it shines in NPS insights, CustomerGauge falls short in a few key areas. Heres why businesses look for CustomerGauge alternatives: 1.

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

Retently

SEPTEMBER 6, 2018

Measured every quarter or just after a major transaction, NPS© shall give your business the ability to capture valuable feedback at any moment in the customer lifecycle. The ‘What’ and ‘When’ of Relationship NPS. Relationship NPS use general, nonspecific language that doesn’t mention any specific purchase or event.

NPS 67

NPS Net Promoter Score Actionable Insights Sentiment Analysis 67

Totango

JULY 1, 2022

First, we’ll discuss what customer loyalty is. Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. What Is Customer Loyalty? B2B SaaS customer loyalty can be quantified through key performance indicators.

Customer Loyalty 114

Customer Loyalty Business Growth B2B Net Promoter Score 114

CSAT.AI

SEPTEMBER 29, 2022

As we’ve stated CSAT and NPS are two often talked about (and argued about) metrics. Let’s go deeper into a few more customer success metrics. The following KPIs help you plan your strategy and monitor your revenue and costs of customer success. Customer Health Score (CHS).

Sentiment Analysis 107

Sentiment Analysis B2B B2C Customer Acquisition 107

C3Centricity

AUGUST 2, 2021

In addition to using NPS, we also like to use other diagnostic questions to see how we can improve. Pre-sale, it is important to reduce or minimize the risk factor so the customer is more likely to buy. As mentioned last week, you can download the full white paper HERE.

Invoicing 127

Invoicing Gaming Customer Relationship Management NPS 127

Zendesk

MAY 19, 2022

Many B2B companies sell to individual customers, too, but they often have separate departments for both, as B2B sales are more complex with a longer sales process. Business to customer (B2C). Business-to-customer (B2C) refers to sales that happen between businesses and individual consumers. Field sales rep.

Sales 98

Sales Non-Profits B2C CRM 98

Retently

FEBRUARY 27, 2019

It’s no secret that people (be they B2C or business buyers) expect a fast response to their questions and support requests. One of the best ways to offer that is through round-the-clock customer support. Build Relationships. Send out customer satisfaction surveys – NPS and CSAT. NPS survey.

Social Media 114

Social Media NPS Start-ups Net Promoter Score 114

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

B2B 49

B2B Customer Experience B2C NPS 49

TeamSupport

JUNE 29, 2020

By utilizing the many tools available—and more technologically advanced than ever—B2B companies are able to gauge how their customers are feeling and how satisfied, or not, that they actually are. Managing B2B customer support relationships is very different than managing individual consumers (B2C). Find out in Part 2.

Sentiment Analysis 59

Sentiment Analysis B2B Machine Learning B2C 59

Beyond Philosophy

JULY 5, 2016

Human-engineered experiences also require that measurement techniques be sensitive to the components that drive, or detract from, what customers get from their vendor relationships. Create human emotions and memories in transactions and relationships. Create human connections between employee ambassadors and customers.

Customer Experience 84

Customer Experience Engineering Customer Loyalty B2C 84

Waypoint Group

JANUARY 23, 2015

Simply put, this is a basic KPI that shows how many of your customer contacts are “with you.” If you’re running a Net Promoter ® based program, forget the overall NPS for a second and focus on the positive – the customers that are willing to recommend you. Overall NPS score? For example, can you even trust the NPS (i.e.

VOC 61

VOC NPS B2B Non-Profits 61

Waypoint Group

FEBRUARY 4, 2016

In short, Dell found that there were critical gaps in meeting customers’ expectations for order delivery, and decided to do something about it. A better KPI: Rather than just focusing on NPS (an outcome that measures customer relationship strength) Dell decided that a leading KPI was critical.

Net Promoter Score 63

Net Promoter Score NPS B2B B2C 63

Zendesk

OCTOBER 20, 2023

Businesses of any size, type, or industry can use a customer service plan to improve their customer experience. Startups use customer service plans to establish a foundation for building customer relationships and loyalty from day one. Here are examples of what a B2B and B2C customer service plan might look like.

Customer Service 52

Customer Service Customer Journey Map B2C B2B 52

Aquire

AUGUST 12, 2021

LinkedIn is often a favorite for B2B companies, whereas B2C companies tend towards Facebook, Twitter, and Instagram. If you have the budget and the need, you can even try more advanced software, like Delighted, for NPS and other surveys. Imagine you are a customer walking around a store. 2) Messaging Platforms. 4) Live chat.

Social Media 98

Social Media Retail Entertainment Customer Survey 98

eglobalis

AUGUST 19, 2024

Introduction We’re not here to drive the final nail into the coffin of NPS. While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before.

NPS 471

NPS Net Promoter Score VOC Actionable Insights 471

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience CX E-commerce Social Media 132

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. VoC dashboards and reports commonly emphasize customer-facing issues and apparent safe zones.

VOC 62

VOC B2B Close the Loop Non-Profits 62

1 to 1

JULY 25, 2024

Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric. The Inadequacies of NPS NPS is centered on a single question: “How likely are you to recommend us?”

Sentiment Analysis 20

Sentiment Analysis Customer Feedback Net Promoter Score NPS 20

Waypoint Group

DECEMBER 18, 2019

[This week’s post provided with our thanks by Paul Piazza , head of global Customer Success and Support for Reciprocity Labs, providers of ZenGRC. Customer relationships are constantly evolving. Reciprocity strengthens customer relationships while increasing CSM team productivity by 50%.

B2B 40

B2B Start-ups B2C Customer Satisfaction 40

Qualtrics

FEBRUARY 26, 2019

On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple. You are fixing the customer relationship first and foremost, and as a result, the business impact will follow. I love all of his books.

Non-Profits 37

Non-Profits Customer Experience B2C B2B 37

Waypoint Group

JUNE 7, 2018

Waiting for financial results is too late; it behooves every company to embed a simple and repeatable set of steps that strengthen customer relationships over time.

B2B 40

B2B VOC B2C Start-ups 40

Qualtrics

APRIL 14, 2021

A quick search for successful CX examples will no doubt throw up case study after case study from iconic B2C companies like American Express , Under Armour , and BMW. At the core, there are some similarities between B2C and B2B businesses — you rely on customers, and for them the experiences you deliver are everything.

B2B 26

B2B Close the Loop CX B2C 26

Confirmit

MAY 29, 2018

Take action, at a tactical and strategic level, in order to use the Voice of the Customer to make improvements. Evaluate the impact of these improvements on your customer metrics, like NPS®, as well as your business KPI’s, like revenue, costs and churn. How Do You Build a Voice of the Customer Program?

Voice of the Customer 40

Voice of the Customer VOC Customer Journey Map Net Promoter Score 40

PeopleMetrics

APRIL 22, 2025

Over the past 3 months, Ive been revisiting lessons from Listen or Die: 40 Lessons That Turn Customer Feedback into Gold through the lens of AI. From NPS to VoC, AI has transformed how we look at and act on customer experience. Writing this series has been one of the most energizing projects of my career.

AI 62

AI VOC Text Analytics NPS 62