Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. A company usually follows a set of KPIs.

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

Aquire

NOVEMBER 12, 2021

For some brands, the customer and the user are the same person. That is usually the case for B2C products, but in B2B industries, the customer and the user might be different. Either way, you must know your customers and users when talking about customer experience vs. user experience.

Net Promoter Score 72

Net Promoter Score Customer Experience NPS CX 72

Retently

DECEMBER 4, 2019

In business, this term is used when referred to a customer segment in the Net Promoter Score® framework. Detractors are the survey respondents that score you from 0 to 6 on the NPS® scale. They are unsatisfied customers who will recommend against your company. In other words – a critic.

Net Promoter Score 95

Net Promoter Score NPS Social Media Start-ups 95

SurveySensum

DECEMBER 2, 2024

Qualtrics CoreXM Large enterprises focused on advanced surveys Advanced survey customization Drag-and-drop survey design Mobile support Can collect customer data from various sources Contact for pricing details 4.4 Users can customize surveys tailored to their branding needs with extensive options.

Sentiment Analysis 52

Sentiment Analysis Start-ups AI Customer Feedback 52

PeopleMetrics

FEBRUARY 25, 2022

Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business. This connection is a critical factor in driving customer retention and net promoter score improvements over time.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

InteractionMetrics

APRIL 17, 2025

Compared to Qualtrics Where It Wins: Stronger real-time feedback loops More robust out-of-the-box integrations AI-powered text and sentiment analysis via Ask Athena Where It Falls Short: Fewer pre-built survey templates Less flexible for custom survey design High pricing and complexity make it a poor fit for smaller organizations 2.

E-commerce 40

E-commerce Hospitality Hospitality Sentiment Analysis 40

Zendesk

OCTOBER 20, 2023

Establish customer feedback methods to amplify the Voice of the Customer That leads to the next step: collecting feedback to amplify the Voice of the Customer. You must define how you will gather feedback so you can better understand the needs and pain points of customers. Bain & Company, Inc., and Fred Reichheld.

Customer Service 52

Customer Service Customer Journey Map B2C B2B 52

Retently

AUGUST 22, 2024

A great advantage of the Net Promoter System, aside from its simplicity and insightfulness, is that it works with any business models, such as B2C or B2B , and any business type and industry. Originally, the NPS surveys were sent at standard intervals, such as every quarter, once every six months and so on.

NPS 78

NPS Invoicing Touchpoint Start-ups 78

eglobalis

AUGUST 19, 2024

While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before. How to Calculate Customer Lifetime Value (CLV) & Why It Matters, HubSpot, [link].

NPS 452

NPS Net Promoter Score VOC Actionable Insights 452

Qualtrics

FEBRUARY 26, 2019

On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple. We also conduct an annual customer survey across that entire Worldwide Network, supported by both the partners and a few corporate teams.

Non-Profits 37

Non-Profits Customer Experience B2C B2B 37

Qualtrics

APRIL 14, 2021

A quick search for successful CX examples will no doubt throw up case study after case study from iconic B2C companies like American Express , Under Armour , and BMW. At the core, there are some similarities between B2C and B2B businesses — you rely on customers, and for them the experiences you deliver are everything.

B2B 26

B2B Close the Loop CX B2C 26

SurveySensum

APRIL 18, 2025

Lime Survey B2C businesses and academic researchers Open-source survey tool 30+ question types available GDPR-compliant data security Advanced branching & skip logic Multi-language support (80+ languages) Paid plans start at $39/month NA 1. month (billed annually at $195) 4.2 Then explore the top 10 Typeform alternatives.

E-commerce 52

E-commerce Sentiment Analysis Start-ups CRM 52