Zendesk

OCTOBER 20, 2023

You must define how you will gather feedback so you can better understand the needs and pain points of customers. Because their customer bases are different, their customers have unique customer service needs and preferences. Here are examples of what a B2B and B2C customer service plan might look like.

Customer Service 52

Customer Service Customer Journey Map B2C B2B 52

Totango

JUNE 4, 2021

For instance, if a customer is using a new feature for the first time, you might set up your software to provide a tutorial link. Or if a customer has not used an important feature yet, you can remind them about it with in-product messaging or by providing an NPS survey. Rewards will differ from B2B to B2C customers.

B2C 62

B2C Customer Journey Map NPS B2B 62

Aquire

NOVEMBER 12, 2021

For some brands, the customer and the user are the same person. That is usually the case for B2C products, but in B2B industries, the customer and the user might be different. Either way, you must know your customers and users when talking about customer experience vs. user experience.

Net Promoter Score 72

Net Promoter Score Customer Experience NPS CX 72

Lumoa

MARCH 20, 2018

The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. Why is NPS ® going up or down? Why are your customers turning away from you? Why is the retention of your customers so high/low? So let’s start!

Net Promoter Score 60

Net Promoter Score Customer Experience B2C CEM 60

Aquire

AUGUST 12, 2021

LinkedIn is often a favorite for B2B companies, whereas B2C companies tend towards Facebook, Twitter, and Instagram. Sephora offers multiple options to customers through Facebook Messenger. 3) Customer surveys. Surveys offer you the opportunity to shed light into what your customers think. Image source.

Social Media 98

Social Media Retail Customer Survey Entertainment 98

PeopleMetrics

FEBRUARY 25, 2022

Define the specific experiences, touchpoints, or "moments of truth" in your customer journey that you want to learn more about and improve. Measure your performance using customer surveys. What do customers think about the current state of the experience or touchpoint? Customer effort score (CES).

Net Promoter Score 71

Net Promoter Score CX Customer Experience Touchpoint 71

Qualtrics

MARCH 14, 2019

Just tap on a card, run your analysis and see everything from your NPS scores to key drivers and iQ results direct in the mobile app. Understand EVERY customer at EVERY key moment. B2B is different from B2C – now your CX program is too. See XM Mobile in action. Book a demo. See Smart Routing in action. Book a demo.

Innovation 46

Innovation Customer Experience B2B B2C 46

Lumoa

FEBRUARY 6, 2018

Digital is but a channel to the customer but a truly customer-centric approach embraces the customer at all touch points in the journey. It’s not about software or a number – if you focus only on the NPS score you will never deliver the game-changing customer experience. How to overcome those challenges?

CX 121

CX Customer Experience Education Machine Learning 121

Waypoint Group

JUNE 7, 2018

To achieve this, many companies start with “mapping the customer journey” in order to understand the complete set of processes that customers go through to be able to fully use (“adopt”) the product. So, the second piece is to make sure that you are acquiring and distributing trustworthy feedback from your customers.

B2B 40

B2B VOC B2C Start-ups 40

Lumoa

OCTOBER 31, 2018

Three words: voice of customer. With any changes and enhancement to the product or service, it’s critical to keep a finger on the pulse of the customer. Customer surveys, deep dives into customer service contacts, and conversations with key customers are great ways to fuel continuous improvement.

CX 60

CX Customer Experience Machine Learning Artificial Intelligence 60

Qualtrics

FEBRUARY 26, 2019

On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple. We also conduct an annual customer survey across that entire Worldwide Network, supported by both the partners and a few corporate teams.

Non-Profits 37

Non-Profits Customer Experience B2C B2B 37

Qualtrics

APRIL 14, 2021

A quick search for successful CX examples will no doubt throw up case study after case study from iconic B2C companies like American Express , Under Armour , and BMW. At the core, there are some similarities between B2C and B2B businesses — you rely on customers, and for them the experiences you deliver are everything.

B2B 26

B2B Close the Loop CX B2C 26