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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

The same applies to B2B and B2C. Why Business Cases Alone Can’t Foster Innovation Business case studies are often used in CX education to teach professionals how companies solved specific challenges. My Take: ECXO’s approach is innovative and practical, led by people who actively help B2B and B2C companies.

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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Over the past few years, empathy has become a buzzword in CX conversations—and while it’s great to emphasize understanding, empathy alone is practically useless if issues in B2B or B2C experiences remain unresolved. The same applies to B2C. What good is being empathetic if customers still face recurring problems?

CX
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Built to Serve, Designed to Last: Medtronic’s CX-Driven Culture Over 76 Years

eglobalis

About the above Picture: From left to right, the CEOs who shaped Medtronic’s legacy—four of the six leaders who defined the company’s direction, including its visionary co-founder: Geoff Martha (2020–Present): Driving Medtronic into a digital, AI-powered era, with a focus on connected care, innovation, and operational agility.

CX
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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

For mature companies, this level of personalized attention is key to maintaining long-term relationships in both B2B and B2C. Below is a look at real cases where companies took these distinct approaches, including examples from both B2B and B2C environments. Their transparency helped them maintain trust with enterprise clients​.

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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. Next: In contrast, B2C companies deal with huge customer volumes.

AI
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Before CX Had a Name: How a 1993 Article & Book Launched the Personalization Revolution

ECXO

From the mid-90s into the 2000s, personalization evolved from a conceptual innovation into a fundamental capability across industries, thanks to their influence. Their pioneering ideas formalized what would become known as one-to-one marketing—placing the individual customer, not the market segment, at the center of business strategy.

CX
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

B2B relationships often involve relatively smaller numbers of clients compared to B2C, but each client can be deeply engaged. Continuous Improvement and Innovation in CX Unlike a finite project, CX transformation is never truly finished. Innovation goes hand-in-hand with continuous improvement.