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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

The same applies to B2B and B2C. Why Business Cases Alone Can’t Foster Innovation Business case studies are often used in CX education to teach professionals how companies solved specific challenges. My Take: ECXO’s approach is innovative and practical, led by people who actively help B2B and B2C companies.

Education 447
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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Over the past few years, empathy has become a buzzword in CX conversations—and while it’s great to emphasize understanding, empathy alone is practically useless if issues in B2B or B2C experiences remain unresolved. The same applies to B2C. What good is being empathetic if customers still face recurring problems?

CX 495
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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

For mature companies, this level of personalized attention is key to maintaining long-term relationships in both B2B and B2C. Below is a look at real cases where companies took these distinct approaches, including examples from both B2B and B2C environments. Their transparency helped them maintain trust with enterprise clients​.

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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. Next: In contrast, B2C companies deal with huge customer volumes.

AI 320
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Why Europe and the UK Are Always Behind the USA in Customer Experience

eglobalis

This article explores the reasons behind this disparity, examining factors such as cultural differences, investment levels, regulatory environments, and innovation adoption rates. A significant portion of European and UK influencers and educators in CX have not directly implemented or transformed CX in B2B or B2C environments.

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction.

NPS 453
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The Evolution of Business Relationships: Not B2B nor B2C, but H2H

ECXO

The Evolution of Business Relationships: Not B2B nor B2C, but H2H In the ever-evolving world of business, a new paradigm is emerging that transcends traditional models and approaches to commerce, which I am a big defender of. Sustainable Growth: By focusing on meaningful relationships, businesses can achieve more sustainable growth.

B2C 156