Remove B2C Remove Innovation Remove Machine Learning
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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

Outdated metrics and strategies will be replaced by AI-driven innovations that promise to reshape how businesses interact with and anticipate the needs of their customers. The customer experience (CX) landscape is undergoing a seismic transformation , with 2025-6 poised to be a defining year.

AI 342
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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. Technologies enabling this include machine learning algorithms that learn from historical instances (e.g.,

AI 317
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction.

NPS 456
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The Myth of CX’s Death by 2030: Debunking the Fake Speculation

eglobalis

Assertions that advancements in artificial intelligence (AI) and automation will replace human-led CX strategies overlook the complexity of customer relationships, the role of cultural nuances, and the limitations of technology in addressing human-centric needs across both B2B and B2C environments.

B2B 419
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The Evolution of Business Relationships: Not B2B nor B2C, but H2H

ECXO

The Evolution of Business Relationships: Not B2B nor B2C, but H2H In the ever-evolving world of business, a new paradigm is emerging that transcends traditional models and approaches to commerce, which I am a big defender of. Sustainable Growth: By focusing on meaningful relationships, businesses can achieve more sustainable growth.

B2C 156
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Advanced analytics and machine learning are opening new possibilities in CX transformation. B2B relationships often involve relatively smaller numbers of clients compared to B2C, but each client can be deeply engaged. Continuous Improvement and Innovation in CX Unlike a finite project, CX transformation is never truly finished.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc. This works as well for a B2B company like Intercom as it does for any B2C company. Whether you’re a B2B or B2C marketer, one thing’s for sure: You have struggled with lead generation.