Remove B2C Remove Innovation Remove Machine Learning
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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. Technologies enabling this include machine learning algorithms that learn from historical instances (e.g.,

AI 356
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction.

NPS 490
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The Evolution of Business Relationships: Not B2B nor B2C, but H2H

ECXO

The Evolution of Business Relationships: Not B2B nor B2C, but H2H In the ever-evolving world of business, a new paradigm is emerging that transcends traditional models and approaches to commerce, which I am a big defender of. Sustainable Growth: By focusing on meaningful relationships, businesses can achieve more sustainable growth.

B2C 156
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Advanced analytics and machine learning are opening new possibilities in CX transformation. B2B relationships often involve relatively smaller numbers of clients compared to B2C, but each client can be deeply engaged. Continuous Improvement and Innovation in CX Unlike a finite project, CX transformation is never truly finished.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc. This works as well for a B2B company like Intercom as it does for any B2C company. Whether you’re a B2B or B2C marketer, one thing’s for sure: You have struggled with lead generation.

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Self-Service Support: Automate Over 50% of Your Customer Service Using AI-powered Chatbots  

CommBox

In 2021, Gartner found that 80% of the service industry leaders in B2B and B2C organizations rate migrating to self-service as their top priority, then upgrading contact center technology (79%) and automating customer service processes (77%). . © Rawpixelimages | Dreamstime.com. 10 Facts you should know about Chatbots . About Commbox.

AI 96
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How to Develop and Implement a Customer Experience Strategy

Lumoa

Whether you work in B2B or B2C, CX is the sum of all thoughts, feelings, experiences and reactions the customer is left with. Innovation and development happen best through people who bring different skills and perspectives to the same room. CX is the customers’ experience of the product or service itself.