Remove B2C Remove Machine Learning Remove Predictive Analytics
article thumbnail

AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. Instead of explicitly asking How do you feel?,

AI 320
article thumbnail

Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction.

NPS 453
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. Both groups of technologies can be utilized to make analytics more actionable. By the way, did you know that Lumoa’s analytics is powered by AI?

article thumbnail

Customer Experience Strategy: An A to Z Glossary

Lumoa

The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. Both groups of technologies can be utilized to make analytics more actionable. Learn More about the role of AI in CX. So let’s start! Why is NPS ® going up or down?

article thumbnail

MarTech Madness: Marketing Technology Managers Come Out to Play in San Francisco

Customer Experience Matrix

It’s also unusual in attracting people from both B2B with B2C companies, two groups that rarely mix. The spotlight has clearly moved from predictive analytics. As usual, I spent much of my conference time prowling the exhibition booths. ABM is still the current focus but it’s starting to feel dangerously familiar.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms

Lumoa

The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. Both groups of technologies can be utilized to make analytics more actionable. Learn More about the role of AI in CX. So let’s start! Why is NPS ® going up or down?

article thumbnail

Learn how analytics is the key to a differentiated customer experience program with Dun & Bradstreet

Qualtrics

Being at a data and analytics company, where you are ensuring internal decision making is data-inspired, is what really got me excited about Dun & Bradstreet as a company. On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple.