eglobalis

JUNE 27, 2024

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts.

Customer Experience 467

Customer Experience VOC Net Promoter Score Government 467

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. This includes regular touchpoints with sales and support teams who interact with customers on the ground. In response, Schindler developed a more comprehensive CX approach.

B2B 389

B2B Customer Experience Touchpoint B2C 389

ECXO

JULY 29, 2024

While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges. Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Optimization of these touchpoints requires a cross-functional approach.

Customer Experience 380

Customer Experience Net Promoter Score VOC Government 380

SurveySensum

DECEMBER 4, 2024

Using NPS in finance industry can get to the heart of why customers would or wouldn’t recommend them to others. In this guide, we’re going to take a deep dive into why NPS in banking industry is so important, how to work it out, how to use it to get better, and more. What is NPS in Banking and Other Financial Institutions?

NPS 52

NPS Net Promoter Score Close the Loop Customer Loyalty 52

Retently

MARCH 14, 2023

Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. But while customer reviews have become an integral part of the ecommerce landscape and are here to stay, NPS surveys are just making their way in the DTC industry, although extensively adopted by B2Bs.

NPS 136

NPS Net Promoter Score Customer Satisfaction Customer Feedback 136

Lumoa

FEBRUARY 9, 2023

Why is NPS ® going up or down? The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

SurveySensum

DECEMBER 30, 2024

CustomerGauge is well known for its advanced capability in customer loyalty measurement via NPS; however, it doesnt have the perfect solution for every business. While it shines in NPS insights, CustomerGauge falls short in a few key areas. Lets uncover them together, but lets start with what this platform is. What is CustomerGauge?

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

Lumoa

MARCH 20, 2018

Why is NPS ® going up or down? The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. Same as with B2B customers, B2C customers expect consistent and personalized omnichannel experience.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

SurveySensum

DECEMBER 18, 2024

NPS aims to unravel customers sentiments. But how can you know if it is a good or bad NPS score ? But for that, we must first understand what NPS is and how NPS is calculated. This is the foundational NPS formula. Now, the NPS score can be anywhere between -100 and +100. What Qualifies as a Good NPS Score?

Net Promoter Score 52

Net Promoter Score NPS Actionable Insights Non-Profits 52

Retently

SEPTEMBER 6, 2018

Measured every quarter or just after a major transaction, NPS© shall give your business the ability to capture valuable feedback at any moment in the customer lifecycle. The ‘What’ and ‘When’ of Relationship NPS. Relationship NPS use general, nonspecific language that doesn’t mention any specific purchase or event.

NPS 67

NPS Net Promoter Score Actionable Insights Sentiment Analysis 67

Experience Investigators

NOVEMBER 30, 2021

In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Is there a specific journey or group of touchpoints you want to address? Now that your goals have been defined and communicated, you can dive into specific touchpoints along the way. Customer quotes.

Customer Journey Map 133

Customer Journey Map Customer Experience Touchpoint CX 133

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. NPS is used by the biggest companies and leaders in its industries: from Apple to Airbnb, from Amazon to Tesla. At the same time, NPS is often a subject of critics and misunderstanding. That makes the NPS of NPS 32.

NPS 126

NPS CX Net Promoter Score Close the Loop 126

InteractionMetrics

APRIL 17, 2025

Best For Enterprise teams (especially in finance or hospitality) that need visibility into the full customer journey and fast insights from multiple touchpoints. Compared to Qualtrics Where It Wins: Stronger at handling unstructured data, easier to launch with pre-built templates, and more focused on real-world customer touchpoints.

E-commerce 40

E-commerce Hospitality Hospitality Sentiment Analysis 40

Retently

AUGUST 22, 2024

A great advantage of the Net Promoter System, aside from its simplicity and insightfulness, is that it works with any business models, such as B2C or B2B , and any business type and industry. Originally, the NPS surveys were sent at standard intervals, such as every quarter, once every six months and so on.

NPS 78

NPS Invoicing Touchpoint Start-ups 78

Lumoa

MARCH 20, 2018

Why is NPS ® going up or down? The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. Same as with B2B customers, B2C customers expect consistent and personalized omnichannel experience.

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

SurveySensum

DECEMBER 28, 2020

What is my overall NPS score?’ ‘Are There is a slight difference between B2B and B2C in terms of how we are capturing data. B2C, on the other hand, offers a wide sea of channels to the customers to reach out. Be it app reviews, a contact center, or a touchpoint service. . Even B2C companies have chatbots available. .

VOC 98

VOC Social Media B2C Voice of the Customer 98

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

B2B 49

B2B Customer Experience B2C NPS 49

Aquire

NOVEMBER 12, 2021

That is usually the case for B2C products, but in B2B industries, the customer and the user might be different. Your customer’s overall experience consists of two primary touchpoints — your people and your product. Together, these touchpoints impact customer loyalty and retention and ultimately drive your bottom line.

Net Promoter Score 72

Net Promoter Score Customer Experience NPS CX 72

Waypoint Group

SEPTEMBER 2, 2015

The last couple of weeks, my posts on LinkedIn have focused on renewals , NPS and feedback in a business-to-business setting. This week I want to shift to another popular B2C oriented CX practice that needs to be augmented a bit for true impact in B2B. How the relationship is affected at each touchpoint. Are you doing it wrong?

Customer Journey Map 60

Customer Journey Map B2B B2C Touchpoint 60

PeopleMetrics

FEBRUARY 25, 2022

Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business. These cycles involve a few steps: Identifying a touchpoint or customer problem to study. Collecting customer feedback about that touchpoint.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

Lumoa

MARCH 12, 2023

Having a full view of customers across all touchpoints and from every channel means that you can better understand customer needs, preferences, and behaviors. Having a 360-degree view of customers across all touchpoints means you can understand them better. A CX platform combines all of that. That’s exactly what Lumoa is for.

Customer Experience 78

Customer Experience Customer Journey Map Sentiment Analysis NPS 78

SurveySensum

NOVEMBER 22, 2021

Difference between closed-loop feedback in B2B and B2C. How to close the feedback loop in B2C? Appoint owners of touchpoint responsible for their team to make follow-up calls. If the head of the department of touchpoint owners cant take an action on the customer issues then inform the customer about it. Be transparent. .

Close the Loop 52

Close the Loop B2C B2B Customer Feedback 52

1 to 1

APRIL 10, 2025

Customer expectations are changing Todays B2B customers expect seamless interactions, self-service options, and personalized service just like in B2C. Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency.

B2B 26

B2B CX CX Transformation Net Promoter Score 26

Zendesk

OCTOBER 20, 2023

Outline your customer journey map A customer journey map is a visual representation of every touchpoint throughout the customer lifecycle and the customer sentiment along the way. B2C companies have a customer base of individual consumers, whereas B2B companies deal with businesses.

Customer Service 52

Customer Service Customer Journey Map B2C B2B 52

Steven Van Belleghem

DECEMBER 6, 2021

That applies to both B2C and B2B businesses. Popular survey tools like NPS, CSAT, Customer Effort and other metrics are extremely important, but realize they are a history lesson. Customer questionnaires are expanding to include more than the traditional Net Promoter (NPS) rating. It’s what happened yesterday.

CX 123

CX Customer Experience Non-Profits Social Media 123

eglobalis

DECEMBER 17, 2024

Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny. Critics argue that NPS oversimplifies complex emotions and fails to provide actionable insights that drive meaningful change.

AI 354

AI CX Sentiment Analysis Net Promoter Score 354

Aquire

AUGUST 12, 2021

LinkedIn is often a favorite for B2B companies, whereas B2C companies tend towards Facebook, Twitter, and Instagram. A well-thought-out customer survey strategy not only gives you an idea of how satisfied customers are with your brand, it tells you how they feel about particular touchpoints within their customer journey as well.

Social Media 98

Social Media Retail Entertainment Customer Survey 98

Gainsight

NOVEMBER 18, 2019

In B2C, no one questions how to go about getting customer insights—you just go talk to them, observe them, do the research. We’ve got plenty of data, surveys, and NPS comments, and a whole squad of subject matter experts on call—there’s no need to get live customers involved, is there?” It’s not about your touchpoints.

B2B 9

B2B Customer Journey Map Gambling NPS 9

eglobalis

AUGUST 19, 2024

Introduction We’re not here to drive the final nail into the coffin of NPS. While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before.

NPS 452

NPS Net Promoter Score VOC Actionable Insights 452

1 to 1

JULY 25, 2024

Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric. The Inadequacies of NPS NPS is centered on a single question: “How likely are you to recommend us?” Read the original here.

Sentiment Analysis 20

Sentiment Analysis Customer Feedback Net Promoter Score NPS 20

Qualtrics

FEBRUARY 26, 2019

On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple. Of course, I like Fred Reichheld as a champion and founder of NPS and his books, like The Ultimate Question and The Ultimate Question 2.0. I love that.

Non-Profits 37

Non-Profits Customer Experience B2C B2B 37

Lumoa

OCTOBER 31, 2018

Let’s think in customer touchpoints instead. It’s not about software or a number – if you focus only on the NPS score you will never deliver the game-changing customer experience. Also, companies really need to transform their structures to reflect customer centricity. This includes breaking down silos, which is still an issue.

CX 60

CX Customer Experience Machine Learning Artificial Intelligence 60

PeopleMetrics

MARCH 6, 2025

For that reason, super-short surveys are increasingly popular, often consisting of just one or two questions: the likelihood that the customer will recommend your company (NPS) and an open-ended "why?" NPS doesnt measure the latest interaction. But there's no free lunchand heres the catch.

Net Promoter Score 117

Net Promoter Score Text Analytics NPS Actionable Insights 117

PeopleMetrics

JANUARY 24, 2022

The convergence of CX (VoC) and research – as we setup listening posts around key touchpoints, research questions continue to emerge that are either integrated into CX measurement or setup as separate studies. And my first book, Listen or Die , has numerous B2B examples and a chapter devoted to the differences between B2B and B2C CX.

CX 90

CX Artificial Intelligence B2B Text Analytics 90

Qualtrics

APRIL 14, 2021

A quick search for successful CX examples will no doubt throw up case study after case study from iconic B2C companies like American Express , Under Armour , and BMW. At the core, there are some similarities between B2C and B2B businesses — you rely on customers, and for them the experiences you deliver are everything.

B2B 26

B2B Close the Loop CX B2C 26

SurveySensum

NOVEMBER 22, 2024

5) Retently Businesses of all sizes looking for a flexible and scalable survey tool No-code survey creation Automated follow-ups Precise NPS measurement $25/month 4.7 (5) Businesses of all sizes aiming to optimize their NPS program Automated NPS surveys Deep segmentation and analysis Customizable surveys Contact their team for details 4.6 (5)

Text Analytics 52

Text Analytics Sentiment Analysis NPS Actionable Insights 52

SurveySensum

NOVEMBER 25, 2024

HelloCustomer Business looking for real-time feedback management Gather feedback from all touchpoints across the customer journey and manage it in one single place. NiceReply Businesses of all sizes looking to gather feedback from multiple stakeholders One-click signature NPS surveys Real-time feedback management $59 per month 4.5

Text Analytics 52

Text Analytics Sentiment Analysis NPS Customer Feedback 52