eglobalis

MARCH 30, 2025

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment.

AI 346

AI CX Sentiment Analysis Predictive Analytics 346

ECXO

JULY 10, 2024

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

eglobalis

JULY 2, 2024

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. By embracing a more nuanced approach, organizations can gain a comprehensive understanding of customer sentiment, facilitating more informed decision-making and enhancing overall customer satisfaction.

NPS 480

NPS Customer Feedback Net Promoter Score B2C 480

InteractionMetrics

APRIL 17, 2025

Compared to Qualtrics Where It Wins: Stronger real-time feedback loops More robust out-of-the-box integrations AI-powered text and sentiment analysis via Ask Athena Where It Falls Short: Fewer pre-built survey templates Less flexible for custom survey design High pricing and complexity make it a poor fit for smaller organizations 2.

E-commerce 40

E-commerce Hospitality Hospitality Sentiment Analysis 40

1 to 1

JULY 25, 2024

The Need for Comprehensive Metrics in B2B and B2C Contexts In B2C environments, where interactions are more transactional, NPS can be a useful indicator of customer advocacy. Companies like Unilever and Siemens use NPS to assess consumer sentiment and identify product improvement areas.

Sentiment Analysis 20

Sentiment Analysis Customer Feedback Net Promoter Score NPS 20

eglobalis

JANUARY 20, 2025

Unlike B2C relationships, which often revolve around needs, impulse and emotional buying, B2B relationships are built on a foundation of trust, consistent delivery, and mutual value creation. To achieve reliability, companies can invest in predictive analytics and supply chain visibility tools.

B2B 442

B2B Predictive Analytics AI Innovation 442