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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

For example, customer expectations in retail differ vastly from those in the healthcare or tech industries. The same applies to B2B and B2C. For example, the customer expectations for a B2B tech company will differ significantly from those for a consumer-facing retail brand.

Education 479
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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. Next: In contrast, B2C companies deal with huge customer volumes.

AI 356
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. What can we learn from B2C brands (with business customers)? Your customers are seeking experiences that match those in B2C – hyper personalised, rooted in human connections and partnerships, and driven by cutting-edge technology.

B2B 390
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Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns. It’s particularly strong among retailers and publishers. Probably more excited.

B2C 116
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118
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S.H.O.P.: Making a Habit of it

Intercom, Inc.

our series examining the changes in retail and commerce. Over the course of four weeks, we’re exploring some of the key topics around the past, present, and future of retail, looking at the technologies and behaviors that have enabled – and transformed – shopping as we know it. Welcome to S.H.O.P., The right experience.

Retail 221
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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

B2C 184