Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses
eglobalis
OCTOBER 21, 2024
To combat this, companies can benefit from tools such as sentiment analysis, Customer Data Platforms (CDPs), and other social media analytics that assess the emotional tone and urgency of complaints. For mature companies, this level of personalized attention is key to maintaining long-term relationships in both B2B and B2C.
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