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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%.

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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. The shift is from episodic surveying to always-on listening. Instead of explicitly asking How do you feel?,

AI 349
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction.

NPS 483
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Empire Selling’s Dan Swift on using social media to drive sales leads

Intercom, Inc.

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. At LinkedIn, I launched the social selling business and brought LinkedIn Sales Navigator to market. The foundations of social selling.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries. With the numerous changes in the market, it is critical that your CX strategy can evolve and better support your customers regardless of where they are in their journey.

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The Evolution of Business Relationships: Not B2B nor B2C, but H2H

ECXO

The Evolution of Business Relationships: Not B2B nor B2C, but H2H In the ever-evolving world of business, a new paradigm is emerging that transcends traditional models and approaches to commerce, which I am a big defender of. Social media platforms offer a space for authentic storytelling and community building.

B2C 156
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. This involves gathering data from multiple sources such as customer feedback, social media interactions, sales data, and direct customer interviews. Conduct comprehensive research to understand the full scope of the customer journey.