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Closing the loop arguably drives the greatest ROI with VoC programs. In other words, operators are able to “close the loop” with the customer, resolve any issues, and reduce the chance of churn. What is "Closing the Loop"? In my experience, loopclosing makes transactional VoC the anti-market research.
You can set up real-time alerts that go to the appropriate person in your company who is responsible for following up with the customer and “closing the loop.” He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Sean holds a Ph.D.
Most of our clients set up multiple triggers for recover alerts so that if any of the preceding events happen, they know about it and can assign someone to follow up and close the loop with the customer. That is what most companies do in terms of following up or “closing the loop” with regard to recognize alerts.
Voice of Customer (VoC) programs (also known as Customer Experience Management (CEM) programs) are becoming the single source of truth for most organizations with regard to how the customer feels about their experience with a given company. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
A more precise approach to quantifying the ROI impact of closing the loop with those fifty customers is to do a follow-up survey that we call a Full Circle Survey at PeopleMetrics. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Sean holds a Ph.D.
In this model, a centralized team is composed of a handful of members who are responsible for closing the loop on all recover alerts. But they are always involved in the process and are ultimately responsible for closing out all recover alerts. Does Closing the Loop Pay? The first is a centralized model.
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