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Developing customer service policies and procedures : The role involves creating and implementing policies and procedures that improve the customer experience, reduce customer complaints, and increase customersatisfaction.
Ten-plus years ago, market research firms offered what was called customersatisfaction tracking, or CSAT for short. Usually on a quarterly basis, they would utilize large telephone interviewing centers for a week or two, calling customers and asking about overall satisfaction levels (usually not most recent experiences).
After that, it is key to determine how to get that customer information into your VoC software platform so surveys can automatically go out after an online chat in this example. Goals usually include either overall customersatisfaction or NPS. From here, you can progress to goal setting. Sean holds a Ph.D.
Your bonus program could be based on people achieving a particular NPS level or customersatisfaction score. Another approach is to base bonuses on having a certain number of completed surveys per month/quarter/year or having a low percentage of surveys returned with customer issues. Conclusion. Sean holds a Ph.D.
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