Lesson #3: VoC Is Becoming The Single Source of Truth For All Customer Feedback On CX
PeopleMetrics
JULY 23, 2018
Verified feedback comes from experts, commonly called mystery shoppers or quality assurance professionals , who are hired to assess the experience that a company provides its customers. Or consider a company that purchased a CRM software product and their salespeople rarely log on to use it. Verified & Observed Feedback.
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