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Customerexperiencemanagers in the contact center have never mattered more. Because even though most businesses work hard to offer excellent service , today’s savvy customers notice so much more. They also share and compare their experiences with your business against the biggest brands in the world.
No matter how talented you are as a customerexperience professional , you need a team to create a world-class VoC program. The Information Technology (IT) Department. Let’s begin with the information technology (IT) department. In this blog post, we are focusing on the internal help you will need. Sean holds a Ph.D.
This bonus lesson is that the very best CX leaders are focusing on being more human , not providing more technology. Chatbots and endless IVR loops may scale, but they often do not deliver a great customerexperience. Customers want things to be easy with as little friction as possible. In fact, it's often the opposite.
Often, people think they can create a world-class VoC program themselves using a low-end technology tool, but this can be risky ?— Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. Sean has over 20 years of experience helping companies measure and improve the customerexperience.
More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies , we’re changing the way businesses see their customers. Much of the improvement has been driven by advancements in product innovation and digital technology.
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