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That’s right, you can save a potentially lost customer who recently had a poor experience by systematically following up with them BEFORE they take it to social media. Depending on your Customer Lifetime Value (CLV), this can be a complete game changer. This activity alone with make your company 10x more customer-centric.
With RCA data properly analyzed , you will be able to identify what we call systemic issues—the kind that, if improved, can make a big impact across your entire organization, not just one customer! RCA is a game changer. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold.
Digital is but a channel to the customer but a truly customer-centric approach embraces the customer at all touch points in the journey. It’s not about software or a number – if you focus only on the NPS score you will never deliver the game-changing customer experience. Marketing, Customer service.
Becoming Customer-Centric. In my business, and throughout this book, I recommend accomplishing customer centricity by using an organization-wide, customer listening program called Voice of the Customer (VoC). VoC gathers customer feedback during, or soon after, an experience. Sean holds a Ph.D.
Entrepreneurs looking for a crash course on how to best listen to customers and use that feedback to improve their business will benefit from the book as well. Moving VoC past data to a listening path that engages your organization and improves customer experiences is key. and Chief Customer Officer 2.0.
Digital is but a channel to the customer but a truly customer-centric approach embraces the customer at all touch points in the journey. It’s not about software or a number – if you focus only on the NPS score you will never deliver the game-changing customer experience. Marketing, Customer service.
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