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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

In B2C, business is mainly transactional. His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data. in Business Administration with a specialization in marketing science from Temple University in Philadelphia.

VOC 122
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CX Secrets: Not measuring CX is like not counting your money

PeopleMetrics

But with the way that we're looking at customer feedback data these days, you'd have to be a little crazy to manage your business without knowing specifically what your customers’ experience was every single day for two main reasons: 1. You risk losing your best customers. Sean holds a Ph.D.

CX 97
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

If your business isn’t interested in CX then it’s effectively saying “we don’t care who buys our product, as long as somebody does” – this WILL find you out in today’s connected, empowered world. One main challenge for the next year is short termism. And why not? Marketing, Customer service.

CX 121
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Customer Experience Challenges According to 15 CX Experts

Lumoa

Aggressive action will be required for many organizations – business model changes, more extensive rigor on digital enablement, acute awareness of customer behaviour in the market and knowledge of ever changing impacts on organizations (i.e. data security, gig economy, AI, machine learning).” And why not?

CX 60