Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging
PeopleMetrics
SEPTEMBER 24, 2018
However, market research and Voice of the Customer (VoC) are not the same. Market Research vs. Voice of the Customer (VoC). Communication is one-way—customers are asked what they think about a certain issue, but there is no further communication beyond that. Voice of the Customer. Let me explain.
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