article thumbnail

Majoring in Customer Experience

CX Accelerator

While there are more and more schools offering degrees in customer experience or customer experience management, what if their school of choice does not? Sure, there are a variety of seemingly logical choices like business administration, marketing, computer science, psychology, and a variety of others but are these the best choice?

article thumbnail

Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging

PeopleMetrics

However, market research and Voice of the Customer (VoC) are not the same. Market Research vs. Voice of the Customer (VoC). Communication is one-way—customers are asked what they think about a certain issue, but there is no further communication beyond that. Voice of the Customer. Let me explain.

VOC 226
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Majoring in Customer Experience

CX Accelerator

While there are more and more schools offering degrees in customer experience or customer experience management, what if their school of choice does not? Sure, there are a variety of seemingly logical choices like business administration, marketing, computer science, psychology, and a variety of others but are these the best choice?

article thumbnail

5 Strategies for CX Excellence

PeopleMetrics

in Business Administration with a specialization in marketing science from Temple University in Philadelphia. His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data. Sean holds a Ph.D.

CX 163
article thumbnail

Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

Customer service is part of the overall customer experience, not the entire customer experience. It is vital to understand the difference between CX and CS as you implement Voice of the Customer (VoC). Customer experience is the sum of all experiences, interactions, or touchpoints a customer has with a company.

CEM 117
article thumbnail

Introducing CX Secrets with Sean McDade

PeopleMetrics

The structure The book will be written in a really accessible lesson format, with 40 quick lessons about how to create a super effective Voice of the Customer program. in Business Administration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.

CX 70
article thumbnail

Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

in Business Administration with a specialization in marketing science from Temple University in Philadelphia. His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data. Sean holds a Ph.D.

VOC 210