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Simply collecting feedback is not enough; organizations must establish a robust “close the loop” process to effectively utilize customer feedback and make customers feel appreciated. In today’s fiercely competitive business landscape, customer experience is a critical differentiator.
Having mastered the art of listening, let’s see how companies translate this symphony of the voice of the customers into real-world improvements through the power of closed-loop feedback. Impact of ClosedLoop on Customer Service: 10 Brand Examples 1.
However, many CX professionals struggle to convince their executive leadership to prioritize and take action toward becoming a truly customer-centricorganization. I believe some of this is because there is so much emphasis on customer feedback metrics that we lose sight of the forest for the trees!
It is crucial to remember that the feeling of value must come from the customer’s perspective rather than what the business thinks it delivers. Personalizing services, actively listening to them, closing the loop , thanking them, and offering proactive support are effective ways to make customers feel valued and important.
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