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Build a sustainable customer acquisition strategy

Intercom, Inc.

The best way to improve your customer acquisition is to have a set strategy – one where you know how you’re going to generate demand, what you’re spending on these efforts and how you’re going to convert visitors into paying customers. What is customer acquisition? Intercom Messengers around the web.

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Announcing Custom Bots, the chatbots that drive business growth

Intercom, Inc.

Businesses who have a messenger reap the benefits of this easy to use channel, and with apps and chatbots are able to drive huge business growth through new customer acquisition, without having to scale up a big sales team.

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What metrics are the most important for your product?

Intercom, Inc.

In the early days of the analytics team at Intercom, our tracking mostly consisted of typical SaaS company finance metrics , such as the conversion rate of our customers from trial to paid, and monthly recurring revenue.

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Subscribing to the future with Zuora’s Carl Gold

Intercom, Inc.

But there’s another reality that businesses now have to contend with: the brief is getting harder and harder to nail. Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. To navigate the current minefield of growth, businesses need to shift their focus.

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Outsourced On-Shore Technical Support: The Key to Business Growth

Helpt

However, early-stage businesses often make crucial mistakes when they try to keep costs low; they assume that spending on anything other than product development and customer acquisition is unnecessary. However, customer satisfaction is paramount to success, and they expect immediate solutions to their problems.

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Valuable Lessons to Takeaway From This Common Poor Practice

Beyond Philosophy

To summarize, there are nine areas of your organization that indicate on a scale how customer-centric you are, ranging from Naïve (the least customer-centric) to Natural (the most customer-centric). In customer acquisition, creating situations that foster the Endowment Effect is essential.

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Bad Customer Service Rarely Results in Profitability

Beyond Philosophy

As a result, a mobile company might be within the boundary of providing a less than optimal customer service that will be more profitable than offering exemplary service. . Are you including customer acquisition costs? Are you computing lifetime value of a customer, and if so, over what horizon (e.g., 5, 10, 15 years)?