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However, many CX professionals struggle to convince their executive leadership to prioritize and take action toward becoming a truly customer-centricorganization. I believe some of this is because there is so much emphasis on customer feedback metrics that we lose sight of the forest for the trees!
Organizations must establish a robust “close the loop” process to effectively make better use of customer feedback to drive improvements in customer experience and businessgrowth. Teams can work together to implement improvements, break down silos, and create a more customer-centricorganization.
So many companies say they’re customer-centric, but the truth is that the platforms they relied on to run their business were primarily aimed at driving internal processes, not addressing the needs of the customer. But today, that’s no longer enough for SaaS business models who want to succeed.
By minimizing customer dissatisfaction and enhancing the overall travel experience, Delta reduces churn rates and increases customer lifetime value, ultimately driving sustainable businessgrowth and profitability. Instead of cowering, they reached out to these vocal customers, not with excuses, but with an invitation.
Setting up responsibility levels for a customer-centric culture Conclusion In today’s business world, customers hold the power to make or break a company’s success. With the rise of socialmedia and online reviews, customers have more ways than ever to voice their opinions and influence others.
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