Business Growth Customer Retention Pennsylvania 
VOZIQ
FEBRUARY 18, 2021
According to a case study published by The Wharton School of the University of Pennsylvania in 2013, referrals from existing customers generated higher profit margins, were more loyal to the business and showed more spending. Thus , t his is another lost revenue opportunity with a customer gone. .
VOZIQ
FEBRUARY 11, 2022
Loss of paying customers is a significant drag on the bottom-line and profitability of any recurring revenue, subscription businesses where a predictable customer base and revenue flow is key to business growth. But how much is the financial impact of customer cancellations? Revenue impact of customer churn.
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