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For business continuity and customer service, a customer relationship management (CRM) system is essential. These systems help us to better understand our customers, managing key touchpoints and serving them better to drive businessgrowth. Some may even use AI and predictiveanalytics for forecasting.
Citrix did some great work at that time on predictiveanalytics and intentional customer experience, as a side note. They take companies of all sizes and stages beyond automation to a completely connected spend management solution encompassing travel, expense, invoice, compliance and risk. Love it when that happens.)
Being able to automate and streamline everyday business processes has proved to be one of the most efficient ways to accelerate businessgrowth. And we certainly are familiar with how different industries or niches have specific automation and business process needs. ” Lacey G., However, raw data is of little use.
One perfect example of leveraging CRM systems is running analytics on invoice information in your ERP tool to help predict and offer your sales and marketing teams actionable insights. That information can be used to spot purchase patterns or make recommendations using AI paired with analytics.
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