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Multichannel vs. Omnichannel Approach: Which is Best for Your Customer Communication?

CommBox

Global businesses are using multichannel and omnichannel approaches to communicate with their customers. They are bridging the gap between brands and customers by solving communication challenges in retail or any other industry. . Keep reading to see what’s the better approach, multichannel or omnichannel communication.

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Strategies for Transitioning to Omnichannel Customer Communications

CommBox

An Omnichannel communication strategy holds the key, offering a seamless, integrated customer experience across all touchpoints. Multichannel vs Omnichannel Communication Visibility, measurement, personalisation, and optimisation are the four main pillars for businesses looking to build a robust omnichannel strategy.

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7 Proven Customer Retention Strategies Every Retailer Should Know

SurveySensum

Do you know what’s the biggest problem in retail? According to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%. Customer churn. But why is that a big issue?

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5 Incredible Omnichannel Customer Service Strategies to Win Customers

MattsenKumar

All organizations building omnichannel customer service expertise have recognized that different customers will use other channels to browse, engage and seek support. This acknowledgment allows businesses to expand to numerous media, including Call, Chat, Email & SMS, and then integrate them into a central repository.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

We’re moving towards a personalized omnichannel experience in B2B customer journeys. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience. By leveraging customer experience design, businesses can create customer experiences that drive customer loyalty and business growth.

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What will CX look like in 2017?

Customer Bliss

Omnichannel. 78 percent of consumers are willing to allow retailers to use information from in-store purchases for a more customized experience. 53 percent of consumers want to be recognized as the same person across all shopping channels , so ideally, better insights will lead to better omnichannel campaigns. Geofencing.

CX 94
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The Power of Personalization in Retail Customer Experience

SurveySensum

That’s the power of personalization in online retail. Personalization in retail is not a new concept but it is a concept that retailers still fail to grasp. But why is personalization such an important strategy in ensuring a positive customer experience in retail? What is Personalization in Retail?

Retail 52