Why Voice of Customer Matters (& How To Do It Right)
SurveySensum
APRIL 28, 2025
Thats where Voice of Customer (VoC) programs come in! But what is VOC, why is it crucial, and how can you leverage it to improve customer satisfaction and business growth? What is Voice of Customer (VoC)? When businesses fail to listen to their customers, frustration builds, leading them to switch to competitors.
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