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Today, Sprinklr is a publicly traded company on the New York Stock Exchange: CXM. To lead a new category — unified customerexperiencemanagement ( Unified-CXM ) — representing one of the single-most strategic investments for the modern enterprise. Unified-CXM: An Inevitable New Category of Enterprise Software.
For example, what is the size of the business at-risk; how much money could be diverted from wasteful consequences of poor/remedial customerexperiencemanagement to higher value work, budgets and salaries; build on the positives among what gets people ahead in your company; modify the negatives among what gets people ahead or not.
And they’ve done it so often for so long that “CX” has been the traditional term for many business leaders. Let’s be revolutionary to transform CX Into CXM, customer service to customer CARE, and customer service training to an education in customer CARE or customer CARE University.
For example, what is the size of the business at-risk; how much money could be diverted from wasteful consequences of poor/remedial customerexperiencemanagement to higher value work, budgets and salaries; build on the positives among what gets people ahead in your company; modify the negatives among what gets people ahead or not.
CustomerExperience Governance: Do This, Not That. Governance doesn’t get much airtime in customerexperiencemanagement conversations and writings. Here are 3 keys to getting it right: CXM infrastructure, CX champions, and CX momentum. Just what is it, anyway?
Value chain thinking is extremely valuable in customerexperiencemanagement. You can easily see its power in a customerexperience journey map: nothing is an island — everything has a sequence and a series of connections that build upon one another. What is a value chain?
Supplier Management establishes standards for qualifying as a supplier, conducts audits of product at the supplier factory or upon receipt, conducts businessmanagement and financial viability audits, provides certification levels to qualifying suppliers, and so forth. CustomerExperience ROI Opportunities in B2B Touchpoints.
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