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Likewise, in the management of customer experience itself, we often build-in silos unwittingly: voice-of-the-customer must be tied neatly to business intelligence and continual improvement initiatives and innovation and loyalty management. It’s customer-centered businessmanagement.
Many CX professionals have advocated CX as strategies that explain customer journey mapping, the Peak End Rule, or innovative speed technologies among others. And they’ve done it so often for so long that “CX” has been the traditional term for many business leaders. But no more.This is our time for a CX Revolution!
Here are 3 keys to getting it right: CXM infrastructure, CX champions, and CX momentum. CXM Infrastructure : An organization accomplishes precisely what it is designed to do. Enable grass-roots ideas for CX improvement and innovation to be piloted by CX leaders.
Likewise, in the management of customer experience itself, we often build-in silos unwittingly: voice-of-the-customer must be tied neatly to business intelligence and continual improvement initiatives and innovation and loyalty management. It’s customer-centered businessmanagement.
Critical moments of truth — any juncture between the company and customer where dissatisfaction may lead to customer defection — should be monitored to ensure safety zone performance, yet we should present them to businessmanagers in ways that create insatiable appetite for VoC.
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