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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

.” To win that award, it beat out the Super Bowl (a pretty large event), the FIFA Women’s World Cup final, and more. Lynn also oversees a lot in her role: marketing, event planning, social media, hospitality and group sales, owner relations, media relations, and more. That is always some degree of challenge.

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