Kevin Maney on designing your own category
Intercom, Inc.
SEPTEMBER 15, 2021
In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. It’s called Play Bigger, How Rebels and Innovators Create New Categories and Dominate Markets. And luckily for us, you literally wrote the book on this stuff.
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