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In other cases, managers and QA teams are so overwhelmed with other tasks that they don’t utilize important metrics to their full potential, thus losing out on valuable performance and quality insights. Call center agents work in customer-facing roles and, therefore, can make or break the company’s reputation in an instant.
If you’ve been keeping up with this series, you're familiar with the idea of gathering continuous customer feedback. Traditionally, customersatisfaction surveys have focused on collecting aggregate data. When you're trying to close the loop, you do not have to protect the identity of your customers who give you feedback.
But there’s an important follow-on step: close the loop with customers. What does it mean to “close the loop” with customers? Closing the loop with customers is about getting back to the customer after they’ve given you some feedback. Why is it important to close the loop?
Customersatisfaction surveys have traditionally focused on collecting aggregate data. However, many customers today often feel less than satisfied with this “open-loop system.” The answer to keeping your customers happy is simple: close the loop. What is closedloop feedback?
It also gives you the data to link customer experience to value in order to prioritize future business initiatives. There are two popular methods for measuring customer experience: Net Promoter Score (NPS) and CustomerSatisfaction (CSAT). NPS measures how likely a customer is to recommend your company to someone else.
It provides the technology to create and share surveys, set up notifications to close the loop, analyze the data with real-time journey-based dashboards, and understand verbatims with Text & Sentiment analysis to prioritize actions. Closing the loop. Closing the loop is highly important. Data Management.
This is a massive benefit for SaaS companies because we don’t have to rely solely on surveying our customers to gain a view into CX performance. With data from our casemanagement system (Zendesk, Service Cloud, etc) we can easily measure whether or not we are meeting customer service service level agreements (SLAs).
Set up notifications to address feedback to close the loop. SurveySensum’s team of CX experts helps you effectively run surveys, analyze the feedback data, and focus on the right customer touchpoints for capturing feedback. Businesses can use these insights to improve their overall customer experience.
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