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Making a point to come back to “close the loop” with your customers can reap greater rewards than you might think. Closing the loop with your customer means going a step beyond just gathering and analyzing survey response data. These individuals are often called “casemanagers.”
Customers expect that if they take the time to provide personal feedback, then someone should take the time to provide personal follow-up. A closed-loopcustomer feedback management system gives institutions the tools they need to take this personal follow-up and “close the loop” on each piece of customer feedback.
Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. You can easily see its power in a customer experience journey map: nothing is an island — everything has a sequence and a series of connections that build upon one another. What is a value chain?
The answer to keeping your customers happy is simple: close the loop. Closed-loopcustomer feedback provides businesses with a reliable, structured approach to collecting, analyzing, and implementing the feedback they received from customer satisfaction surveys. What is closedloop feedback?
In this model, a centralized team is composed of a handful of members who are responsible for closing the loop on all recover alerts. If they cannot resolve the issue themselves, they often assign the case to someone in the organization who can. That leads to a more customer-centric culture! Does Closing the Loop Pay?
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